ABOUT THIS EPISODE
The right song in the right scene in the right movie cements itself in your brain. Last year’s Loser by Tame Impala is featured in Spider-Man: Brand New Day and that scene brought the Australian psychedelic band a legion of new fans. Worldwide streams for the track jumped over 800% following the film's opening weekend. It will no doubt be prominent on many Spotify Wrappeds the end of this year.
Wrapped is very personal. It’s a view into the songs and podcasts that resonated with you throughout the year. It leverages a lot of data and packages in a way that makes you feel seen, not watched. It’s that relational context that allows us to trust Spotify, says Christina Garnett. But they walk a fine line and breaking that trust could completely alter our view of Spotify forever.
• How teaching informed her view of CX• The Customer Trust Equation• When personalization becomes creepy • Establishing brand trust• The missing voice in strategy sessions• The role of people in AI-powered customer experiencesConnect with Christina on LinkedIn – https://www.linkedin.com/in/christinamgarnett/
Transforming Customer-Brand Relationships – https://www.amazon.com/Transforming-Customer-Brand-Relationships-Emotional-Connection/dp/1398621323/ref=sr_1_1
Music courtesy of Big Red Horse – https://www.facebook.com/bigredhorseband/
