ABOUT THIS EPISODE
Have you ever felt like something was so natural to you, that you could do it better than what's done around you?
That's how Viv Allen felt about marketing around lifesaving drugs.
Viv began her career as a hospital pharmacist and her time roaming the wards seeing doctors using too complex of a language with patients inspired her to make patient information more accessible and easy to understand.
But Young Viv did not imagine that her first steps in marketing would lead her to founding multiple businesses and sell one to a giant in the industry! This episode is her journey of founding Vivacity Health, an award winning health and medical communication agency.
We get to learn about the dynamics of co-founding, how you can make your business sustainable from day one and how quality and integrity coupled with a strong network can help you grow your company without a single cold call to customers!
I absolutely loved interviewing Viv Allen and learning about Vivacity Health, how it started and how it is now part of a 500 fortune company, IQVIA ANZ.
With a keen eye for opportunities, she quickly identified better ways to provide simple compelling medical information and gained experience in marketing, which combined with her pharmacist background set a fertile ground for Vivacity Health.
Viv leadership is one I admire! She knows how to bring people along and work with integrity, in business and life!
Listen to the full story about:
- how it all started,
- how she had to pivot and evolve, including the digital revolution in the field
- ow she managed to grow the business without a single cold call!
- Her leadership style for success
- How to juggle it all and why leadership matters to make it happen
- And the story of being acquired by a giant in the industry and still lead the business
Lear more about Viv and Vivacity Health, visit https://www.vivacityhealth.com.au/
Hey, if you like the show, please leave a review.
You can visit my website - angeliquegreco.com.au
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