ABOUT THIS PODCAST 🔗
The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to understand mobile growth before your competitors do Topics: mobile user acquisition, performance marketing, ad network mediation, creative testing, MMPs, SKAdNetwork, ROAS, LTV modeling, AppLovin
Hosts:
Update frequency:
monthly
Average audio length:
64 minutes
Guest interviews
English
United States
10 episodes
since Feb. 3, 2026
episodic
LATEST EPISODE 🔗
AppLovin, which runs Max, the largest mediation platform in mobile gaming, is in arbitration with Unity over the Ad Quality SDK and the data it collects. Unity’s Vector has posted 18 months of consistent gains and the question is what’s driving them. Miniclip, Tencent’s publishing arm, launched AdS…
PREVIOUS EPISODES 🔗
Unity's ad business has grown for six straight quarters in an ecosystem dominated by AppLovin's AXON network and MAX mediation. None of that growth came from engine data.
Our conversation explores the journey of launching Vector, the early hate, the challenges faced in transitioning from legacy sys…
Game publishers building their own ad networks. The question is whether any of them can become a real ad network, or whether they stall as highly advanced cross-promotion tools.
Who's in the game:
Tencent: reportedly building an in-app ad network, backed by 1.2B+ downloads in 2026 so far (AppMagic…
If you monetize with ads, Digital Turbine is bidding on your inventory with something no other network has. Its software ships inside the firmware on roughly a billion Android devices, which means it can install apps directly, and to do that it has to read what is already on the phone. That app lis…
The conversation delves into the earnings reports of AppLovin, Unity, and Liftoff, and the operator's take on what it means for advertisers. It explores the confusion and perceived value in the market, as well as the future growth and strategy of these companies. The discussion also covers consumer…
CloudX just announced Agentic Buying, a move onto the demand side. CEO Jim Payne returns to explain whether it’s an ad network, a DSP, or something new. And whether CloudX can vertically integrate while still calling itself neutral.Chapters:1:23 – Traction: Adoption and Publisher Uplift4:35 – What …
AppLovin is the apex predator of in-app ads, and it just keeps pulling away. 59% revenue growth, 90% incremental flow-through to EBITDA, and self-serve going global this month. So can anyone actually catch it?
Host Josh Chandley (WildCard Games) decodes AppLovin's Q1 and the entire competitive fie…
Rewarded user acquisition has always carried a reputation problem: users show up for the rewards… then disappear. But adjoe's data says the opposite. That’s why they ranked #6 on AppsFlyer’s iOS Gaming Power Index. In this episode, Josh Chandley sits down with Thomas Yannopoulos, VP Revenue America…
Networks own targeting. They set the bids. Ad creative is the last input mobile gaming advertisers still control. Now Meta is generating ads with AI at scale, and AppLovin has over 100 advertisers in their network-generated creative pilot. The window for advertiser-led creative in user acquisition …
The founding team of MoPub and MAX just raised $30M to build the next chapter of mobile monetization for the AI era. Their new approach starts from a simple premise: modern monetization systems should be operable by autonomous agents. We decode the thesis behind CloudX with Jim Payne and Dan Sack. …
Disclaimer: The podcast and artwork embedded on this page are from Josh Chandley, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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