ABOUT THIS PODCAST 🔗
Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia
We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt.
Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising.
We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together.
#MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009.
Find out more at www.idcomms.com
We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place.
Media is constantly evolving, and success belongs to those who can adapt.
Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising.
We also welcome industry winners to share their secrets to success, giving you an edge in your own journey.
Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together.
#MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009.
Find out more at www.idcomms.com
Hosts:
Update frequency:
weekly
Average audio length:
19 minutes
Guest interviews
Has sponsors
English
United States
296 episodes
since Feb. 27, 2026
episodic
LATEST EPISODE 🔗
In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design.
We ex…
PREVIOUS EPISODES 🔗
In this episode of #MediaSnack, Tom Denford and David Indo explore the pivotal role of CMOs in driving successful agency pitches. They discuss the importance of having marketing leaders at the forefront to inspire agency talent and ensure growth-focused outcomes rather than cost-cutting races. The …
On this episode of #MediaSnack WINNERS, Tom Denford sits down with Megan Matlock, SVP of Media and Partnerships at FanDuel, to explore what it takes to build a media organization that can move at the speed of sport without losing sight of the customer. Megan shares how FanDuel thinks beyond simply …
In this episode of #MediaSnack, Tom Denford and David Indo dive into the art of agency renegotiations amidst the Media Palooza frenzy. They explore the strategic advantages of closed-door negotiations over public pitches and explain why renegotiations can offer a more effective path for advertisers…
In this episode of #MediaSnack, Tom Denford and David Indo dive into the unfolding drama between top media agencies and global brands Coca-Cola and PepsiCo. With Publicis stepping back from Coke to embrace a lucrative PepsiCo deal, Coca-Cola is left in a strategic quandary, reopening its $700 milli…
In this episode of #MediaSnack, Tom Denford and David Indo delve into the intricacies of Media Palooza—a pivotal period where $40 billion in media spend is up for grabs. They explore three strategic approaches advertisers can take: a wide-scale competitive pitch, a discreet renegotiation with incum…
In this episode of #MediaSnack, Tom Denford and resident pitch expert Yasmena explore the art of crafting the ultimate pitch brief amidst the $40 billion Media Palooza wave expected in 2027. They emphasize the importance of presenting a clear, strategic vision to attract top agencies and share insi…
In this episode of MediaSnack, we delve into the crucial elements of preparing for agency pitches, especially in the context of a potential MediaPalooza. I discuss the common pitfalls of acquiring off-the-shelf agencies without first assessing internal media capabilities. We explore the importance …
In this episode of #MediaSnack, titled "MEDIA PALOOZA: THE TIMELINE - Advice for Advertisers," I delve into the imminent phenomenon of MediaPalooza, where a surge of agency pitches is set to take place. Joined by David Indo from London, we explore the critical timeline marketers need to consider fo…
In this episode of MediaSnack, I delve into the upcoming Mediapalooza 2027, an anticipated event that could redefine the media landscape. With tens of billions in media spend set to pitch, I explore what Mediapalooza means for advertisers and how 2027 is poised to surpass previous years in scale an…
Disclaimer: The podcast and artwork embedded on this page are from ID Comms, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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