Expert Voices, with Bytek - Tim Kauffold, Senior Digital Marketing Director at Community Tax

In the third episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek, speaks with Tim, Senior Digital Marketing Director at Community Tax, to explore how growing automation is changing paid media and the control marketers have over campaign performance.

The conversation moves from transparent bidding systems to today’s algorithmic black boxes, audience exclusions, first-party data, and conversion signals. It looks at how marketers can guide automated platforms through clearer boundaries, regularly updated audiences, and signals that reflect customer quality. Tim also shares his perspective on the trade-offs of automation, the importance of understanding user experience, and why strong marketing foundations still matter amid the excitement around AI.