ABOUT THIS EPISODE
There’s a lot of noise around AI in marketing and very little clarity.
Martech, Decoded is Bytek’s podcast designed to break it down.
From marketing technology and customer data strategy to AI-driven activation, each episode explores real-world use cases and concrete strategies that turn complexity into action.
It’s not just one format, but a series of perspectives:
short event briefings with Inside the Event, with Bytek, expert conversations, and thematic deep dives.
Whether you're preparing for a major industry event or looking to better understand how to activate data and AI in real scenarios, Martech, Decoded delivers clear, actionable insights for marketing, data, and growth professionals.
Search for Martech, Decoded and start listening.
English
United States
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OTHER EPISODES IN THIS PODCAST
In this episode of Inside the Event, with Bytek, Daniel Gill and Hope Ulibarri take you inside Google Cloud Next 2026, one of the most important global events for cloud, data, and AI.
From the rise of agentic AI to the evolution of data architectures and infrastructure, they break down the key them…
Expert Voices, with Bytek debuts with Ankur Goyal, CMO of Ultra, in a conversation hosted by Daniel Gill, Predictive Growth Strategist at Bytek.
From his experience at Coterie to his new role at Ultra, Ankur shares how to build effective growth strategies starting from a strong product, a clear mes…
Inside the Event, with Bytek is a 20-minute pre-event audio briefing designed for marketers, data leaders, and innovators. Recorded a few weeks before major industry gatherings, each episode breaks down why the event matters, the key themes on the agenda, the most relevant speakers, and the trends …
In the second episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek, speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments.
The conversation moves f…
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