The audio of this episode may be broken.
How to fix it?
ABOUT THIS EPISODE
Key Takeaways:
- Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created.
- Personalized, visual experiences are about right time messages, delivering this content to the right contact or customer, and ensuring that content is suited, specifically, for the device they're using at that moment.
- How might you be able to leverage augmented and virtual reality to enable consumers to fully experience your brand upon opening an email? By the way, email is more alive than ever before — and is rich with opportunity.
Full Shownotes:
English
United States
SEARCH PAST EPISODES
Search past episodes of Marketer + Machine.
OTHER EPISODES IN THIS PODCAST
![AI Series: [Trailer] Using AI for Proactive Marketing](https://cdn-images-3.listennotes.com/podcasts/marketer-machine-emarsys-W8ZYadeKNVi-kxmJLuZYRTn.1400x1400.jpg)
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
In this episode, …
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more p…
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In thi…
Key Takeaways:
Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing.
As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more in…
Disclaimer: The podcast and artwork embedded on this page are from Emarsys, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
