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ABOUT THIS EPISODE
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
In this episode, we introduce several ways AI is impacting the retail and e-commerce space, and ways that AI is changing the marketing game in general, including:
- Managing customer relationships
- Helping organizations do more with their data
- More testing and piloting of use cases for marketing
Make sure you also explore how AI can help predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper
English
United States
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Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do more p…
Key Takeaways:
Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created.
Personalized, visual experiences are about right time messages, delivering t…
Key Takeaways:
Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing.
As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more in…
Disclaimer: The podcast and artwork embedded on this page are from Emarsys, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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