ABOUT THIS PODCAST 🔗
Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.
Update frequency:
every 5 hours
Average audio length:
5 minutes
English
United States
12 episodes
since Sept. 19, 2020
episodic
LATEST EPISODE 🔗
In this segment, Dave discusses his thoughts on a recent Wall Street Journal (Dave's favorite paper) article on how millennials are causing grocers heartburn because they can't seem to get them to spend more time in their stores or online buying more groceries.
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PREVIOUS EPISODES 🔗
There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences be…
How is big data impacting managers? You can't be successful today without understanding how to work with data and get the most out of it to solve business problems of all shapes and sizes.institutemanagerialanalytics@gmail.com
Three key questions related to customer profitability that every manager should be asking. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:instituteman…
From my estimation, we are woefully under-preparing the current and next generations of data-oriented employees. Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic programs include options for students to get acquaint…
Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that…
In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.In this vide…
Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability.Co-author of "The New Marke…
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. …
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. …
Disclaimer: The podcast and artwork embedded on this page are from David Dirks, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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