ABOUT THIS PODCAST 🔗
MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.
We are building an archive of marketing excellence in Ghana and across Africa.
New episodes weekly.
Subscribe to stay ahead in marketing.
Update frequency:
weekly
Average audio length:
53 minutes
Guest interviews
English
United States
22 episodes
since March 3, 2026
episodic
LATEST EPISODE 🔗
What if the most important thing you build in your career isn’t a campaign, a brand, or even a successful career; but who you become while building them?
In Episode 10 of The Making, Abeiku explores the final chapter of The Rules of the Marketing Communications Executive by Prof. Robert Ebo Hinson …
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PREVIOUS EPISODES 🔗
Trust is the one thing every brand, agency, and marketing leader depends on. Lose it, and even the best strategy can fall apart.
In Episode 9 of The Making, Abeiku explores Professional Relationships & Crisis Communication from Part Ten of Rules for the Marketing Communications Executive by Pro…
Every marketer wants a seat at the executive table but very few speak the language that gets them there.
In Episode 8 of The Making, Abeiku breaks down Campaign Performance Measurement & Analytics from Part Nine of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson &…
In Episode 7 of The Making, Abeiku explores one of the most overlooked ideas in marketing strategy: visibility doesn't automatically create credibility.Drawing lessons from Part Eight of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey, this episode…
You can have the sharpest strategy in the room and still put out beautifully executed irrelevance.
In Episode 6 of The Making, Abeiku takes on Part Seven of Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey: Creative Development and Content Systems, cover…
Tecno ran the same phone twice. One campaign got five entries. The other got 200 million impressions.
In Episode 5 of The Making, Abeiku takes on Part Six of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Integrated Marketing Communications Strategy.
I…
You can change your logo, your name, your colours, and still keep every reason people stopped buying from you.
In Episode 4 of The Making, Abeiku takes on Part Five of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Branding Strategy, Positioning and Id…
The data said the campaign succeeded. The behaviour says otherwise. So what was the campaign actually testing?
In Episode 3 of The Making, Abeiku takes on Part Four of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Consumer Insight Development and Data…
The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything.In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication Ex…
How do you make work that doesn't just sell, but stays?That was the question. This is where we start finding the answer.In this episode, I sat with a book written by two people who have spent decades inside the African marketing industry, not studying it from the outside, but building it. Prof…
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