ABOUT THIS PODCAST 🔗
Welcome to the Life Sciences Sales Lab, the only podcast dedicated to dissecting, analyzing, and optimizing sales strategies for the unique and dynamic world of life sciences. I'm your host, Dr. Shannon Gregg, a Salesforce.com consultant for the Life Sciences, and a professor of Professional Selling. Get ready to experiment, innovate, and drive real results in the lab of life sciences sales.
Hosts:
Update frequency:
every 9 days
Average audio length:
25 minutes
Guest interviews
English
United States
37 episodes
since Nov. 18, 2025
episodic
LATEST EPISODE 🔗
What happens when you combine life sciences, technology, sales, improvisational music, and AI?
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Brian Murphey, a Salesforce consultant and longtime life sciences technology leader, for a wide-ranging conversation about what…
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Search past episodes of Life Sciences Sales Lab.
PREVIOUS EPISODES 🔗
What happens when your self-worth becomes tied to hitting quota, winning the deal, or delivering the “right” outcome?
In this episode of the Life Sciences Sales Lab, Dr. Shannon J. Gregg sits down with Kim Riale, executive coach and founder of Anchored Core Coaching, for a candid conversation about…
In this recap episode of Life Sciences Sales Lab, we revisit Dr. Shannon J. Gregg’s conversation with Bruce Wakeman on a fundamental shift happening in life sciences sales: buyers aren’t looking for more demos — they’re looking for outcomes.
Bruce and Shannon break down why traditional product demo…
You Don’t Have a Salesforce Problem. You Have a Process Problem.
Before you sign that next CRM, CPQ, MarTech, or sales enablement contract, stop and ask: Is the technology actually the problem?
In this episode of the Life Sciences Sales Lab, Dr. Shannon Gregg shares the three things she tells clien…
In this episode of the Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Nick Focil, CEO of FOMAT Medical Research and President of Hypercore International, to explore how AI is reshaping sales in 2026.
Nick shares why the rapid adoption of AI-driven outreach may be creating a new problem: …
What does it take to lead commercial innovation in today's rapidly evolving life sciences industry?
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Sheila Rocchio, Chief Marketing Officer at Sertara, to explore the future of commercial excellence. From the evolution of …
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with technology leader and human-first advocate Scott Stafford to explore what it really means to succeed in sales during the age of AI.
While artificial intelligence is transforming every industry, Scott argues that our great…
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg is joined by Karen Tkaczyk, Ph.D., growth leader at Vista Tech Life Sciences, to explore what it really takes to build trust and drive growth in today's global life sciences industry.
Karen shares how language, regulatory compliance, and…
In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Hamid Ghanadan, founder of Linus and author of Not Buying It, to unpack one of the biggest challenges in sales: why people hesitate to buy even when the value seems obvious.
Hamid shares his philosophy of “finding the thir…
In this episode of Life Sciences Sales Lab, host Shannon J. Gregg sits down with Brittany J. Bell for a powerful conversation on career growth, mentorship, and the often-overlooked importance of business development in the life sciences industry.
Brittany shares her journey from a background in med…
Disclaimer: The podcast and artwork embedded on this page are from Shannon J Gregg, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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