ABOUT THIS PODCAST 🔗

Update frequency:
every 11 days
Average audio length:
30 minutes
English
United States
22 episodes
since Feb. 16, 2026
episodic

LATEST EPISODE 🔗

Dental and vision used to feel optional for a lot of Medicare agents. In 2026, they’re turning into the difference between a “good” book of business and one that actually sticks. We sit down with Chad from Ameritas to get the carrier-side view on what’s changing, what agents keep asking for, and wh…

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You can feel the pressure to spend money you don’t have just to get Medicare leads. We push back on that hard. Mike and returning guest Luz Santiago lay out a real-world Medicare marketing plan built for agents who are starting from scratch, rebuilding momentum, or trying to grow without paid ads. …
Medicare marketing gets noisy fast. One week your lead vendor performs, the next week your cost per lead spikes, and suddenly you’re stuck grinding the phone wondering why trust feels so hard to earn. We want a channel that doesn’t disappear when an algorithm changes, and that’s why we’re going dee…
A tornado touches down near home, and suddenly the “storms” we talk about in business stop being abstract. We take that moment and translate it into a practical mindset for insurance agents: change is not the enemy, it is the environment. CMS updates, Medicare and ACA rule changes, carrier shifts, …
The fastest way to stall an insurance career is to keep “solving” the wrong problem. We talk about the hidden gap we see all the time: agents who feel stuck, overwhelmed, or behind, but never ask for help until they hit rock bottom, and even then they often describe the symptom instead of the root …
If someone in your town hears your name, do they instantly know what you do, or are you still the best-kept secret in your own market? We get blunt about the truth of insurance agent marketing: you are always branding, even when you think you are not. The only question is whether you are building y…
If your agency lives on Medicare Supplement commissions, this is the warning you don’t want to ignore. I’m Mike Sorensen, and I’ve watched more Medigap-only businesses get squeezed not because they’re bad at sales, but because the Medicare market is shifting in ways a single-product model can’t abs…
If you feel like you’re doing “marketing” but you still blend into the background, this conversation is the reset. We sit down with Kate Carroll, our director of marketing with experience across major brands and the insurance space, to unpack why so many agents stay invisible and what actually driv…
Everybody says they want to be great. Almost nobody wants the daily grind that greatness requires. We take a hard, practical look at what separates the agents who write 30 apps a year from the agents who become the person everyone watches and thinks, “they are in a league of their own.” We use Mich…
If you’re doing great work but nobody knows it, you’re not being “humble” you’re being invisible. Dave and Mike get honest about what separates the agents who grind forever from the ones who build real momentum: they let their authority shine, they back it up with proof, and they show up with convi…
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