ABOUT THIS PODCAST 🔗
Don’t let the noise bury the lead. Join our round table discussion each and every week as kglobal brings you one smart take on a major communications story from the week that was. We read between the lines so you don’t have to and unpack the strategy – or lack thereof – behind the news.
Into Focus is produced by kglobal and hosted by kglobal Chief Creative Officer and resident podcaster Tom Frank. Listen to a new episode every week and check us out on Instagram and LinkedIn for smart takes in the world of consulting, creative, and communications.
Hosted on Acast. See acast.com/privacy for more information.
Hosts:
Update frequency:
every 13 days
Average audio length:
10 minutes
Has sponsors
English
United States
19 episodes
since March 31, 2023
episodic
LATEST EPISODE 🔗
Thanksgiving is a time of reflection and gratitude, but it’s also a time of stories.
When you fly home for the holiday or head to a friend’s house for a Friendsgiving, the topic of conversation inevitably turns to work. Your grandma will inquire, “What are you doing now for work, sweetie?” or a fri…
PREVIOUS EPISODES 🔗
A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyers hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own.
The rise of Gritt…
Celebs and brands have alchemized marketing gold by finding ways to build on one another through clever marketing cameos and social media endorsements. From Zac Efron-approved socks to Ben Affleck and Ice Spice’s coffee hang-out, celebrities continue to sound off on the products they think we shoul…
Last Wednesday, Bethesda Game Studios released Starfield, a science-fiction game set in a future version of the Milky Way Galaxy. Bethesda is a brand unto itself in gaming, but they suffered reputational damage with the disastrous launch of their previous title, Fallout 76. Many saw Starfield as th…
Wrestling is fake. Boxing is rigged. The NFL is fixed. The first statement is true, the second one is (sometimes) true, and the third one is false. But many people believe the NFL is fixed, with hidden writers scripting last-minute Hail Mary passes and game-changing referee calls. It’s not tru…
Another day, another Return to Office order (RTO). In the ancient past of 2020, the majority of organizations went remote to prevent the spread of COVID-19. Three years later, many of these same organizations are encouraging—or downright demanding—that their employees appear in-person once more, ye…
August 6th, 2023. In a photo finish, Sweden knocked the United States out of contention in the 2023 FIFA Women’s World Cup. For the first time since the tournament began in 1991, the U.S. Women’s National Team (USWNT) won’t be returning home with medals in hand. A truly heartbreaking loss…
The TikTok meme game moves so fast that a marketing executive could slip a disc trying to follow it. But brands desperate to seem cool and edgy and give-us-your-money try regardless to hop on the trend train. That’s why Popeyes is posting things like #GirlDinner is top tier. National fried chi…
Is Hollywood dead? Will it rise again? Until the actors and the studios return to the table and hammer out a compromise, Hollywood will remain locked in a stalemate. There’s been a lot of ink spilled about the causes of the strike, but one thing we haven’t read enough about are the communicati…
If you were in Tribeca last weekend, you might have caught a rising star or two (not to mention some permanent fixtures) at the world premiere of Uncharted. The documentary from Everywoman Studios, Executive Producers Abby Greensfelder and Katie Couric, and director Beth Aala follows 12 black and b…
Disclaimer: The podcast and artwork embedded on this page are from Thomas Frank, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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