ABOUT THIS PODCAST 🔗
We got a real jam going down, welcome to IntelliJAMS.
Hosted by Alex and Adam, each episode serves up quick insights and real-world takeaways, all packed into a fast and fun format.
Whether you’re experimenting with new ideas or want to learn what other brands are already up to, Intellijams has everything you need to stay in the loop. Tune in for short, sweet, and totally actionable insights!
Hosted by Alex and Adam, each episode serves up quick insights and real-world takeaways, all packed into a fast and fun format.
Whether you’re experimenting with new ideas or want to learn what other brands are already up to, Intellijams has everything you need to stay in the loop. Tune in for short, sweet, and totally actionable insights!
Update frequency:
weekly
Average audio length:
20 minutes
Guest interviews
English
United States
6 episodes
since May 11, 2026
episodic
LATEST EPISODE 🔗
How much traffic do you need to A/B test? And is your brand actually big enough to run a real experimentation program?
These are two of the most common questions Shopify merchants ask before getting started, and most of the time, the answer is "less than you think."
In this episode of IntelliJAMS,…
PREVIOUS EPISODES 🔗
Your product page probably does a decent job explaining what you sell. But is it answering the questions customers are asking themselves and never typing into a chat widget? Adrian Stewart, co-founder of Scale Messaging, has a framework for finding those gaps, and it can change the way you approach…
Post-purchase upsells sit at the exact moment a customer has already committed — credit card swiped, conversion done. That means there's zero risk of hurting conversion and pure upside potential for your AOV.
In this episode, we break down why post-purchase might be the highest-leverage Shopify A/…
Running 10 tests a month sounds productive, but if none of them are tied to a real business question, you're just taking swings for the sake of swinging. In this episode Adam and Alex dig into why "how many tests should I run?" is often the wrong question, and what to ask instead when you're buildi…
A/B testing can feel high-stakes, especially in e-commerce. You launch a test, check it an hour later, and either think you've broken your store or discovered a goldmine. Neither is true yet. This episode is a therapy session for anyone who's felt the anxiety of running A/B tests on their Shopify s…
Conversion rate went up, but did profit? Most testing programs optimize for one metric in isolation, and that's exactly where they go wrong. In this episode, Amanda Siegel (Director of E-commerce at Scale Media) breaks down why she stopped calling what she does "CRO" five years ago and started trea…
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