ABOUT THIS PODCAST 🔗
A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft.
Prod Co. Website | Instagram @atdavidlee | YouTube Channel
Hosts:
Update frequency:
biweekly
Average audio length:
21 minutes
Has sponsors
English
United States
204 episodes
since July 10, 2020
episodic
LATEST EPISODE 🔗
Four weeks, one busted foot, and one on-set injury later, I’m back to wrap up our three-part series on the brand scoring rubric. This episode is all about the gray zone: what to do when a brand scores a 5 or 6 and your gut says “don’t walk away yet.” I walk you through how digging past a brand’s In…
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PREVIOUS EPISODES 🔗
I'm back with part two on the scoring rubric, and this time I'm walking you through a real client — FitBrea, a strength and conditioning gym I scored an 8 out of 10 using this exact system. I break down how the rubric helped me confirm a warm-ish lead was worth pursuing, why I had to pivot my pitch…
Ever spend an hour chasing a lead that was never going anywhere? I'm breaking down the scoring rubric I use to evaluate potential clients before I waste a single minute on outreach — a simple point system based on timing, budget signals, and what's actually happening inside a company (yes, LinkedIn…
Hitting 201 episodes has me thinking about the one thing that separates a smooth client shoot from a nightmare: setting — and delivering on — expectations. In this episode, I break down how I use FrameSet and reference pillars to get clients on the same page before we ever hit record, using a real …
This episode is a real walkthrough of how I sold a client on a vision before I ever picked up a camera. I'm breaking down the discovery call I had with Andrew, owner of Fit Brea, where I talked him out of the generic "gym hype video" he already hired someone else to make, and into a 90-second brand…
I used to walk onto set with a vibe and a storyboard that was more suggestion than plan — and honestly, that worked fine until it didn't. In this episode I break down how I stopped guessing on commercial shoots and started shot-listing every single frame using animated reference GIFs instead of sta…
Sony just dropped the FX5 II — but does it actually deserve a spot in your camera bag? In this episode, I break down the FX5 through the lens of two questions every working DP should be asking before buying new gear: will it get you more clients, and will it make your workflow faster? Pulling from …
David breaks down nine years in the Sony ecosystem — A7R II to A6500 to FS7 to the FX9, FX6, and FX3 — and the real lesson underneath all of it: your camera system isn't just a creative choice, it's a business decision. He gets into why agencies build workflows around specific gear (and why DTC cli…
In this episode the I break down the rumored Sony FX5 due to be announced in mid-July, discussing expectations like a 5K open-gate Venice-derived sensor, potential frame rates, and comparisons to the Canon C50 and Lumix S1 II.
I cover hoped-for features (CFexpress Type B, SDI/HDMI, improved batter…
Your demo reel is the single most powerful marketing tool in your arsenal as a cinematographer — but most DPs are building it all wrong. In Episode 195 of Inspire Design Create, David breaks down how to stop treating your reel like a "best of" highlight dump and start treating it like a precision b…
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