Listen Score
LS 34
Global Rank
TOP 5%

ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
46 minutes
Guest interviews
Has sponsors
English
United States
107 episodes
since Sept. 15, 2020
episodic
explicit content

LATEST EPISODE 🔗

In this episode of Inside Insights, host Steve Phillips speaks with Carla Mahfuz, Senior Manager of Consumer Insights at Ferrara, the confectionery company behind brands like Nerds and Brach's. The conversation explores what happens when consumer understanding outpaces physical product innovation, …

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PREVIOUS EPISODES

Marketing wants more content, faster, while brand trust and consumer truth get lost in the shuffle. Simon Morris, VP of Marketing, International at Adobe, runs one of the world's biggest content operations and acts as "customer zero" for the tools his own team helps build, so he sees both the creat…
Marketing plans around what consumers say; insights knows it's not enough. Mariline Alsuar-Dean, Global Consumer Insights Director for Sexual Wellbeing and Female Hair Removal at Reckitt, turns cultural shifts into products, packaging and messaging, and has identified £450M in growth opportunities…
Dashboards update in real time, but most brand insights still never change a single decision. Alexander Shmelkov, Digital Product Leader for Brand Pulse at Inter IKEA Systems, rebuilt a 20-year-old brand tracker from the ground up and knows exactly where that gap lives inside a real organization. H…
Marketing and insights teams still read the same data and reach opposite conclusions about when consumers actually enter the room. Nataly Kelly, CMO of Zappi, and Steve Phillips, Zappi's co-founder and Chief Innovation Officer, sit on opposite sides of that gap—one building brand strategy, the othe…
The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a global food portfolio while proving that consumer truth beats commercial pressure every time. He breaks down why the funnel beca…
Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap firsthand by treating Insights as neutral ground, or what Paul calls "Switzer…
AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work together. They break down how to test storyboards early instead of waiting for the f…
Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. H…
The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks …
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