ABOUT THIS PODCAST 🔗
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
Hosts:
Update frequency:
weekly
Average audio length:
30 minutes
Guest interviews
Has sponsors
English
United States
357 episodes
since Oct. 25, 2019
episodic
LATEST EPISODE 🔗
IN CLEAR FOCUS: Podcast guest David Magrini, CEO of Volute Group, explores the critical role of AI readiness before investing in new marketing technology. While brands rush to buy AI tools, David explains why a fragmented data infrastructure creates accumulating "experience debt" for everyday consu…
PREVIOUS EPISODES 🔗
IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Disco…
IN CLEAR FOCUS: Our guest is Betsy Davis of Sandy Alexander, who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rates. Betsy also shares how to leverage spending da…
IN CLEAR FOCUS: This week's guest, Steven Van Belleghem, explores how to build a customer culture competitors can't copy. Discussing this month's Bigeye Book Club selection, "Customer Passion: 101 Ways to Meet Customer Expectations and Stand Out," Steven explains the 95-5 rule and why AI makes huma…
IN CLEAR FOCUS: Ibrahim and Koral Ibrahim, the co-authors of "Culture Stores: Redefining the Shopping Space Through Connection to Community," explore the future of physical retail. As transactions shift online, they argue that physical spaces must evolve into media platforms designed for community …
IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured, who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better th…
IN CLEAR FOCUS: Katie King, CEO of AI in Business, discusses the all-new, second edition of her book, "AI Strategy for Sales and Marketing". Discover how brands can move from AI experimentation to scaled transformation by prioritizing strategy over technology. Katie explains the importance of conse…
IN CLEAR FOCUS: World-renowned architect Alexander Josephson, co-founder of PARTISANS, discusses his approach to retail architecture as brand strategy. The physical space a customer enters is the most concentrated expression of a brand. Discover why separating architecture and marketing budgets dam…
IN CLEAR FOCUS: Daniela Bolzmann, founder of Mindful Goods and the Design Proof Substack, explores how data-driven creative optimization transforms e-commerce conversions. Drawing from over 1,000 consumer polls, Daniela shares how Amazon split testing, A+ Content, and main image tweaks reveal what …
IN CLEAR FOCUS: Park Howell, founder of Business of Story, and author of "Brand Bewitchery," explores the DNA of brand storytelling. Discover why narrative clarity must precede the creative brief and how to use the 10-step Story Cycle System™ to build compelling messaging. Park explains the AND, BU…
Disclaimer: The podcast and artwork embedded on this page are from Bigeye, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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