ABOUT THIS EPISODE
How to Pick a Real Estate Farm That Actually Pays Off
Most agents pick their geographic farm the way they'd pick a neighborhood to live in: based on gut feeling. In this episode, we break down why that approach fails and walk through the exact framework top producers use to choose a farm built for profit, not preference.
You'll learn:
- The #1 reason agents waste years farming the wrong area
- How to calculate turnover rate and find the "sweet spot" between 3-6% (and why anything above 6% is a golden opportunity)
- How to spot oversaturated markets before you waste a single mailer
- Why price point and inventory matter more than you think
- The real math behind a six-figure farming business, and why most agents' farms are too small to get there
- How to start with one subdivision and scale strategically into a 1,200-1,500 home territory
If you've ever farmed an area and wondered why the leads never came, this episode shows you exactly what to fix.
English
United States
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