ABOUT THIS PODCAST 🔗
Tune in to learn how to achieve extraordinary results in B2B selling by leveraging the holisticselling framework!
Hosts:
Update frequency:
weekly
Average audio length:
26 minutes
Guest interviews
English
United States
30 episodes
since Feb. 23, 2026
episodic
LATEST EPISODE 🔗
This episode introduces the HolisticSelling Growth Superhighway, an Infinity Loop that views predictable B2B SaaS growth as the result of creating customer value across the entire customer lifecycle—not simply closing more deals.The Superhighway consists of 11 interconnected stages: Identification,…
PREVIOUS EPISODES 🔗
In this episode of the holisticselling podcast, Bernard Goor speaks with Jon Alwinson, author of "Relentless Sales" and creator of "The Hunt", about what separates consistently successful sales professionals from the rest. Jon explains that sustained sales performance rests on three pillars—skills,…
In this episode of the holisticselling podcast, Jennifer Edwards, CMO of Euna Solutions, discusses how B2B SaaS companies can achieve predictable growth by building a service-oriented culture centered on customer value.She shares how Euna Solutions has worked to eliminate silos, establish a unified…
The tactical level of the holisticselling operating system connects strategy to execution, providing your frontline teams with the capabilities, processes and tools required to consistently create customer value. Seven interconnected tactical areas make this possible: go-to-market, marketing, sales…
In this episode of the holisticselling podcast, Bernard Goor argues that predictable growth depends on synchronizing every company strategy around one true north: creating customer value at every touchpoint.
Financial, brand, sales, product, customer success, and other strategies often create frict…
In this episode, Bernard Goor introduces the holisticselling operating system through a storytelling format that contrasts life inside a company before and after enterprise-wide alignment. Using two AI-generated characters—a CEO and a frontline sales representative—he illustrates how organizational…
This episode of the holisticselling podcast discusses the holisticselling operating system, a framework built to help B2B SaaS companies build a sustainable growth engine. When revenue growth stalls, most companies focus on fixing operational processes, such as lead generation, pipeline management,…
In this episode of the holisticselling podcast, Bernard Goor and Neha Gupta, Founder and CEO of Breakthrough AI (https://joinbreakthrough.ai/), discuss how AI can transform communication training for customer-facing professionals. Neha explains that traditional sales and leadership training often f…
In this episode of the holisticselling podcast, Jonathan Kvarfordt of 1mind explains how AI can be used to fundamentally redesign the B2B buying experience rather than simply enhancing existing sales processes. He shares that AI "superhumans" can handle research, qualification, product education, d…
In this episode of the holisticselling podcast, Rich Tarity, founder and CEO of truCX, explains that the greatest untapped source of competitive advantage lies in the collective intelligence already present within an organization. He argues that companies should replace slow, consultant-driven disc…
Disclaimer: The podcast and artwork embedded on this page are from Bernard Goor, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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