[Mission Driven Series] Using Data to Tell NIB's Story with Brian Osborne

Brian Osborne is the senior vice president of The Strategy Group Company, a national advertising agency specializing in direct marketing and strategic communications for political campaigns, advocacy groups, governments, universities, and corporations. Under his leadership, Brian has executed hundreds of successful marketing strategies, and his team's research and outreach have contributed to the company's reputation for data-driven results and broad impact. Brian is known for his expertise in public opinion research and for developing innovative approaches to survey design and message testing.

Public perception plays a powerful role in shaping opportunity. And for people who are blind, low vision, or visually impaired, that perception can mean the difference between success and invisibility in the workforce.

According to Brian Osborne, executive vice president of The Strategy Group Company, data-driven advocacy can bridge that gap. In partnership with National Industries for the Blind (NIB), Brian led a national survey to uncover how Americans view both employment programs for people who are blind and the AbilityOne Program's impact. The results? Overwhelming support across political and demographic lines.

In this episode, Brian joins NIB President and CEO Soraya Correa to discuss how credible research shapes messaging, builds confidence, and informs policy advocacy. He shares insights on why public education matters, how to communicate about mission-driven work without using political jargon, and why data and storytelling together create lasting change.