ABOUT THIS PODCAST 🔗
Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.
Hosts:
Update frequency:
every 11 days
Average audio length:
21 minutes
Guest interviews
English
United States
30 episodes
since April 23, 2025
episodic
LATEST EPISODE 🔗
What do you do when everyone is posting… but almost nobody is actually saying anything real?
You stop chasing templates, ignore the algorithm panic, and stand the f*ck out.
In this episode of Haamucast, Edward sits down with Louis Grenier, founder of Stand the Fuck Out and creator of Everyone Hates…
PREVIOUS EPISODES 🔗
What do you do when you’re in a “boring” industry… but still want people to stop scrolling and actually care?
You get weird on purpose, then back it up with real expertise.
In this episode of Haamucast, Edward sits down with Sam Dunning, founder of Breaking B2B, to unpack how founder-led content tu…
Guest: Tarja Stephens, Founder @ Leaders of the Future
What happens when you ditch the corporate playbook and start treating LinkedIn like a journal instead of a billboard?
You build real relationships that turn into speaking gigs, partnerships, and a global network.
In this episode of Haamucast, …
Guest: Marjut Sadeharju, Founder & CEO at Splendid
What happens when you stop thinking about personal branding and start thinking about what you can give?
You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, found…
Guest: Kira Sjöberg, Co-founder at Goodin
What happens when you hit 40, realize you're not getting any younger, and decide you need a bulletproof career strategy for the AI age?
You pick a lane – and become the expert everyone needs. In this episode of Haamucast, Edward sits down with Kira Sjöberg,…
Guest: Erica Rankin, Co-founder & CEO at Doozi
What happens when you share the unfiltered reality of entrepreneurship – including the failures?
You build a network that outlasts any single business. In this episode of Haamucast, Edward sits down with Erica Rankin, who went from shutting down he…
Guest: Frida Ahrenby, CMO at Rillion
What happens when you're a marketer targeting CFOs but your finance team won't touch social media?
You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting o…
Guest: Sebastian Mellblom, CEO & Co-founder @ Reveal
What happens when you're building in a sector where museum directors aren't scrolling LinkedIn?
You question everything about founder-led content strategy. In this episode of Haamucast, Edward sits down with Sebastian Mellblom, CEO of Reveal,…
Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io
What happens when you realize executive-led content isn't new at all, just newly appreciated?
You build a company around it.
In this episode of Haamucast, Edward sits down with newly announced Haamu.io CEO Sari Venäläinen to discuss her journ…
Guest: Samuli, Co-founder at Haamu
What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?
You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-founder Samuli to unpack how a scathing Linke…
Disclaimer: The podcast and artwork embedded on this page are from Haamu.io, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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