ABOUT THIS PODCAST 🔗
Revenue architecture for AI-native GTM. Founders, CROs, and revenue leaders on how they built systems that compound: positioning, pricing, motion design, RevOps, and AI-native workflows. Hosted by Rick Koleta. Read by 27,000+ operators inside OpenAI, Anthropic, Meta, and Google.
Hosts:
Update frequency:
every 12 days
Average audio length:
30 minutes
Guest interviews
Video podcast
English
United States
57 episodes
since June 17, 2024
episodic
LATEST EPISODE 🔗
Riley Timmins runs growth at Kintsugi, and he rebuilt the function around one number: what it costs to find out whether a campaign works. He takes a California use tax campaign from a blank brief through account list, angle, creative, launch and attribution in one sitting, with no engineer in the p…
PREVIOUS EPISODES 🔗
Every vendor in your inbox is selling a signal, and most teams pick the best one and wire it to a sequence. The data says that is the wrong question. Accounts carrying more than eight signals generate nineteen times the opportunities of accounts carrying one or two, while the best single signal in …
Barbaros Ozbugutu co-founded iyzico, led the payments market in Turkey, and closed the exit on December 17, 2019. What it taught him is that one country put a discount on the valuation, a ceiling on the fundraising, and a limit nobody set on purpose. His second company, Donnerstag.ai, was global fr…
Every GTM engineer runs the same quiet sprawl. An enrichment workflow here, a follow-up agent there, a Zapier chain nobody remembers building, each one solving a real problem and all of them together a second job. Michael Bartimer works inside a CRM workspace running more than a hundred agents and …
Every vendor in revenue AI is pointed the same way. Automate the seller, draft the outbound, hand the follow-up to an agent. Ariel Hitron has been running the other way since 2019, building AI that plays the buyer so the seller gets better. His argument is that an enterprise signing off on fifty th…
Most people know five to ten percent of their LinkedIn connections. The rest is an audience, not a network, and that binary connection with no context behind it is the single weakest edge a sales team can route a warm intro through. Olivier Roth co-founded The Swarm to pool the networks of a compan…
A third of a static list is wrong by the time the last rep touches it. That was survivable when humans worked lists over weeks, because a rep sees the bounce and flags it. Yoni Tserruya bootstrapped Lusha into one of the largest B2B contact data platforms in the market, and a few months ago he watc…
Ad click-through is rising while on-site conversion falls, and Hao Sheng watches both sides of that scissor across roughly 80 million clicks a month. His diagnosis: part of the traffic you pay for is AI agents clicking your ads, and an agent never fills out a form. In GTM 49, the co-founder and CEO…
Ad click-through rates are going up and on-site conversion is going down. Hao Sheng watches both sides of that scissor across roughly 80 million clicks a month, and his diagnosis is uncomfortable: part of the traffic you are paying for is agents clicking your ads, and an agent never fills out a for…
In 2023 the industry standard for revenue AI was to pass an entire call transcript into a language model and hope. Gorish Aggarwal tried it, watched it fail at producing basic next steps, and stopped treating the transcript as the product. Sybill spent the next eighteen months building an org-level…
Disclaimer: The podcast and artwork embedded on this page are from Rick Koleta, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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