ABOUT THIS PODCAST 🔗
Our platform, built by the team at Unknown Ltd, explores the people, ideas, and decisions shaping business, culture, and creativity today.
We create long-form conversations and short-form films with founders, operators, and cultural leaders who are building in uncertain, high-growth environments, and choosing to play bigger anyway.
This channel is home to: Good CEOs, Untalented, and our partnership with Canva at Cannes and SXSW.
We create long-form conversations and short-form films with founders, operators, and cultural leaders who are building in uncertain, high-growth environments, and choosing to play bigger anyway.
This channel is home to: Good CEOs, Untalented, and our partnership with Canva at Cannes and SXSW.
Hosts:
Update frequency:
biweekly
Average audio length:
45 minutes
Guest interviews
Has sponsors
English
United States
16 episodes
since Feb. 4, 2026
episodic
LATEST EPISODE 🔗
Lisa De Bonis has worked at Mother, co-founded Work Club, led Huge and is now at Brandtech Group. She explains why PE and creativity run on different clocks, what productising an agency really costs, and why the sea of sameness is about to get worse before brand and craft win back their value.
PREVIOUS EPISODES 🔗
What makes an agency attractive to a buyer and what makes them walk away?
In this episode of GOOD CEOs, Ollie looks at the things that can make a business harder to sell: over-reliance on one client, too much dependence on the founder, processes that don’t scale, and a proposition that’s become har…
Ryan Honey spent 22 years building BUCK into one of the industry's most respected creative studios, then turned down a holding company buyout to build something different: Residence, a global network of creative companies that keep their own names and independence. Ollie sits down with Ryan to unpa…
Ollie flies solo this week to reflect on what six years of building UNKNOWN - and the thousands of conversations a month with agency leaders - have taught him about scaling well. He unpacks Rob Pierre's idea of growing your company in Vector rather than JPEG, the Four Agreements that actually hold …
Natalie Graeme co-founded Uncommon less than a decade ago and it's now arguably the best creative studio in the world, working with the likes of British Airways and The Ordinary. In this episode, she tells Ollie why a studio that swore it would never take outside money ended up partnering with Hava…
In this solo episode of Good CEOs, Ollie reflects on what it really takes to build momentum in the creative economy: not waiting for the perfect moment, but creating enough volume that luck becomes less relevant.
From UNKNOWN’s biggest ever H1, to launching a new M&A practice, to the difference…
In this episode of Good CEOs, Ollie Scott chats with Matt Lacey, managing partner of Waypoint, about the intersection of creativity, capital, and the evolving landscape of mergers and acquisitions in the creative economy. They explore key metrics, private equity trends, and predictions for the indu…
In this solo episode of Good CEOs, Ollie shares three predictions shaping the creative economy right now - the rise of IP-driven deals replacing time-for-money billing, why AI is forcing a total rethink of junior talent and career growth, and an unpopular truth about why the "open to work" LinkedIn…
James Greenfield could have called his agency Greenfield, Matthews and Roden. Instead he called it Koto and built it into a global powerhouse working with Airbnb, Amazon, Google and Microsoft, all while staying true to one belief: creativity is a team sport, not a solo genius act. In this episode, …
Ollie explores why creativity and capital are far less opposed than we often imagine. From agency leaders and artists to investors and founders, we unpack how both worlds depend on risk, foresight, storytelling and the ability to spot what people will care about next.
We look at why markets move o…
Disclaimer: The podcast and artwork embedded on this page are from Unknown Ltd, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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