ABOUT THIS PODCAST 🔗
While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever.
Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story.
Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.
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Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen.
If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co
Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story.
Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.
–
Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen.
If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co
Hosts:
Update frequency:
every 43 days
Average audio length:
32 minutes
Guest interviews
Has sponsors
English
United States
19 episodes
since Sept. 23, 2024
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
Transforming the Beauty Industry from the Inside OutIn this episode of Giant Stories, host John Kiker sits down with Jennifer Masie, Group Vice President of Full-Service Operations at Sally Beauty Holdings, to explore the intersection of marketing, operations, leadership, and innovation. Jennifer s…
PREVIOUS EPISODES 🔗
In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the most beloved brands in America through a moment of transformation.Julia shares her journey from agency creative to in-hou…
In this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has shaped the way she communicates one of the most complex subjects in the world: brain health.As the Chief Marketing Officer at…
From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service…
In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful, and energizing look at how a bold brand transformation is reshaping how the world sees Dallas — and how Dallas sees itself.…
In this episode of Giant Stories, we sit down with one of today’s most dynamic marketing leaders, Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing for the NFL.
From transforming fan engagement to expanding the NFL’s global reach, Marissa shares how one of America’s most …
Episode highlights include:
A behind-the-curtain look at the bid process for hosting the FIFA World Cup
How North Texas positioned itself as a prime location for the event — and what makes its sports culture unique
The impact of bringing global audiences to North Texas and the massive infrastruc…
Episode highlights include:
The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key.
Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending.
The Role of AI in Creativity: When to embrace automation and wh…
Episode highlights include:
The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance
The story framework that 7-Eleven uses in all its marketing, communications, programming, development, and partnerships
Why “conflict” is so important to brand …
Disclaimer: The podcast and artwork embedded on this page are from Medium Giant, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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