ABOUT THIS PODCAST 🔗
Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world.
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Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger.
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Franchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.
ㅤ
Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger.
ㅤ
Franchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.
Hosts:
Update frequency:
every 10 days
Average audio length:
28 minutes
Guest interviews
English
United States
22 episodes
since July 18, 2025
episodic
LATEST EPISODE 🔗
Franchising is a lot like Fight Club. Once you are in, you are in for life. Danielle Wright, CFE, joins Sean McKay to explain how a career that started in commercial real estate and land acquisition turned into 15 years of franchise development. Danielle shares the reality of the industry: it is a …
PREVIOUS EPISODES 🔗
Many people enter franchising with the wrong expectation: they think they are buying a job rather than building a business. They wait for the phone to ring or for the franchisor to solve every problem. Sean McKay speaks with Danny P. Creed about the reality of what it takes to succeed as a franchis…
Funding is the fuel that powers the franchise engine. Yet, for many new business owners, securing capital feels like a black box. In this episode, host Sean McKay sits down with Shay Kleinschmidt, the Vice President of Lending at FranFund. Shay shares her journey from a legal background to becoming…
Host Sean McKay brings on long-awaited guest Evan M. Goldman for a candid look at how franchise law really works behind the scenes. Evan talks about walking away from “great money” in a tedious finance job, stumbling onto a franchise law posting on a job website, and spending the last 13 years focu…
Lighting money on fire with franchise leads that never get a call is a huge miss. On Franchise This, the show where we talk all about franchising, Sean McKay and producer Joseph Lewin are super excited about the qualification piece and what winning actually looks like when you bring in paid media t…
Common questions from franchisees and franchise owners keep coming up around franchising as complicated, getting this stuff off the ground, and how to find franchisees. Host Sean McKay welcomes producer Joseph Lewin for something a little different on Franchise This, a show about franchising, and t…
Engaging with an agency can be a scary proposition because you are immediately incurring monthly cost, so you want to be ready. On Franchise This, Sean McKay and producer Joseph Lewin do a little something different today and go over common questions from franchisees and franchise owners and some o…
Scrappy from day one, Sean McKay sits down with Richard Gould, the franchisor behind Richard’s Painting, to talk about real choices and real consequences. Richard did not graduate high school, learned painting under Don, bought the business in his twenties, then sold it, moved from the Princeton ar…
Sean McKay steps behind the mic for a solo reflection on what he’s learned from the first stretch of Franchise This. He answers real questions about what franchisors need, where marketing dollars go wrong, and how data, automation, and brand storytelling connect to long-term success.
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Sean explain…
In this episode of Franchise This, host Sean McKay talks with Kelly Amshoff, a multi-hyphenate entrepreneur and franchise consultant who helps aspiring owners find their perfect business match. From musical theater to fitness to franchise development, Kelly’s journey reflects the power of pivoting …
Disclaimer: The podcast and artwork embedded on this page are from Site Hub, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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