ABOUT THIS PODCAST 🔗
A website is never finished — especially a B2B tech website. Welcome to ForwardSlash, the podcast that explores how B2B tech companies can leverage their websites for fast, efficient, predictable, and scalable growth.
In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
In each episode, Webstacks Marketing Manager, Adam Buettner, takes a big issue affecting the B2B tech landscape and picks the brains of marketing leaders around the world to learn how it affects the questions B2B tech marketers should ask about their websites—and how to answer them.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Update frequency:
every 10 days
Average audio length:
44 minutes
English
United States
24 episodes
since Feb. 15, 2023
episodic
LATEST EPISODE 🔗
In this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't kno…
PREVIOUS EPISODES 🔗
In episode 21, Adam speaks with Melissa Rosenthal, Chief Creative Officer of ClickUp, to talk about the different elements of "brand" and the roles they play in B2B tech GTM, especially in crowded categories. Melissa educates us on ClickUp's approach to brand, why they decided it would play a centr…
In this episode, Adam sits down with the veritable Chris Walker, CEO of Refine Labs, to talk about B2B tech GTM issues, the misconceptions most have on CAC and CAC payback, why PLG struggles with enterprise ABM motions (and vice versa), and how marketing website can help.
In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.
In this episode, Adam was on the other side of the coversation. He sat down with Corrina Owens, Head of ABM at Gong, and Taylor Young, Head of ABM at Terminus, to discussed the lessons learned in launching the ForwardSlash podcast, a podcast that explores the roles marketing websites play in B2B te…
In this episode, Adam speaks with Alan Gleeson, CEO and Co-Founder of Contento.io, about his strategy behind launching a headless CMS platform, a crowded space with around 80 competitors. They also talk about what B2B SaaS is getting wrong with GTM in general and the roles websites play in revenue …
This episode is basically a follow-up to my interview with Jon Dome on the Jobs to Be Done (JTBD) mindset and framework, pioneered by Tony Ulwick and Clayton Christensen in the '90s to guide product innovation. It has been typically harnessed by Fortune 500-sized behemoths. In this episode, Tony an…
In this episode, Adam sits down with Nadia Milani, VP of Marketing at Proposify, to learn about Proposify's foray into ABM/ABX and how she's figuring out how to engage a new high-ACV customer segment in a new vertical that proven tough to crack with PLG. They also discuss how websites/microsites ca…
In this episode, Sarah Segal, Director of Demand Generation at FullStory, took me through her thoughts on the state of demand generation, how she's building her team and setting them up for success, how she aligned with sales to build a chatbot that pushed $500,000 in pipeline in a single quarter, …
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
Disclaimer: The podcast and artwork embedded on this page are from Webstacks, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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