ABOUT THIS PODCAST 🔗
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
Hosted on Acast. See acast.com/privacy for more information.
Hosts:
Update frequency:
monthly
Average audio length:
36 minutes
Guest interviews
English
United States
178 episodes
since Sept. 17, 2017
episodic
AUDIENCE OF THIS PODCAST 🔗
~95.70% of listeners are from United States.
🇺🇸
US
95.70%
🇺🇦
UA
0.90%
🇨🇦
CA
0.90%
🇧🇪
BE
0.45%
🇦🇹
AT
0.45%
🇵🇭
PH
0.22%
🇦🇺
AU
0.22%
🇬🇧
GB
0.22%
🇷🇸
RS
0.22%
🇮🇳
IN
0.22%
🇿🇦
ZA
0.22%
🇬🇹
GT
0.22%
Others
0.06%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Welcome back to Floor 9! In this episode, the Lab team breaks down the “betting on everything” trend, tracing the surge in sports betting and prediction markets and the spread of those mechanics across culture and business.
Led by your host Tom Trudeau, the team discusses the trend’s many man…
PREVIOUS EPISODES 🔗
Welcome back to Floor 9! In this episode, recorded on Thursday Sep. 18, Tom and Ryan, the power duo of our partnerships team, are joined by Lab’s managing director Adam to recap and discuss the latest announcements from Apple’s iPhone 17 event and the Meta Connect event.
Starting with Apple's…
Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they discussed some of the biggest trends in the travel and hospitality sector in 2025, including the fi…
This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers seeing 47 retail media ads daily, it’s clear …
This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of Apple’s WWDC developer event this week.
Specifically, the team discussed Apple’s practical approach to …
On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event.
From Google’s ambition of using AI M…
This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting f…
Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a medi…
Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director a…
Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorites, and voiced some skepticism towards some potential "vaporwares." From smart home and smart cars t…
Disclaimer: The podcast and artwork embedded on this page are from IPG Media Lab, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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