ABOUT THIS PODCAST 🔗
Interviews with business leaders and innovators of interest to communicators
Update frequency:
every 37 days
Average audio length:
31 minutes
Guest interviews
English
United States
117 episodes
since March 24, 2015
episodic
LATEST EPISODE 🔗
Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you.
That simple but profound shift lies at the heart of The Answer Economy, the forthcoming book by Pete Blackshaw, entrepreneur, founder of BrandRank…
PREVIOUS EPISODES 🔗
In this FIR Interview, Neville Hobson and Shel Holtz speak with crisis and risk communication specialist Philippe Borremans about his new Crisis Communication 2026 Trend Report, based on a survey of senior crisis and communication leaders.
The conversation explores how crisis communication is evol…
Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction.
We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple s…
GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?
In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why…
“Artificial intelligence will not save us. But it might help us understand who we are.” – Monsignor Paul Tighe
In one of our most thought-provoking FIR Interviews to date, we speak with Monsignor Paul Tighe, Secretary of the Section of Culture of the Dicastery for Culture and Education at The Vat…
How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, a Board director at AMEC, the International Association for the Measurement and Evaluation of Commun…
In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new venture, Indicator.
Craig is best known for his work on media accuracy, verification, and …
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, “Bot farms invade social media to hijack popular sentiment.” A consultant who specialises in SEO for financial services companies, Eric…
Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection.
In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial int…
AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we’re joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach…
Disclaimer: The podcast and artwork embedded on this page are from FIR Interviews, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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