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Luxury healthcare isn't about marble countertops or expensive furniture. It's about making every patient feel seen, cared for, and confident—from the first phone call through recovery. In Episode 6 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the philosophy behind c…
When you own a private practice, you're not just the physician. You're also the manager, problem-solver, employer, and sometimes the janitor. In Episode 7 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd tackles one of the hardest transitions for physician entrepreneurs: learn…
The success of your private practice depends on one thing more than almost anything else: the people you hire. In Episode 4 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares her approach to hiring, building culture, and creating a team that patients genuinely love. From …
How do you get patients to find—and trust—you before your practice even opens? In Episode 5 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the marketing strategy she used to build a thriving physician-owned practice. From documenting the journey before opening day to …
What does it actually take to build and operate your own ambulatory surgery center (ASC)? In Episode 3 of The Business of Surgery, facial plastic surgeon Dr. Lauren Umstattd shares the realities of designing, building, and running a physician-owned surgery center—from navigating state regulations a…
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