Dec. 10, 2025

ABOUT THIS EPISODE

Industry leaders dive into the transformative influence of AI and data privacy on marketing strategies; Maria Katumba Nabaliisa- Jumia, Miriam Olimi, MTN MOMO, Priscilla Achieng- SEO, content specialist share their insights on leveraging first-party data, the challenges of data privacy, and the exciting future of personalized marketing.

Gain actionable advice and expert perspectives that will help you navigate the evolving landscape of digital marketing.

00:00 Introduction to AI in Marketing

00:22 User-Generated Content and Customer Trust

02:05 Webinar Series Introduction

02:41 Evolution of Content Marketing in a Post-Cookie World

06:31 Jumia Uganda's Strategy on First Party Data

12:19 Telecom Perspective on Data Privacy

16:40 Challenges and Opportunities in Data Privacy

19:13 Successful Campaigns Using First Party Data

21:42 SEO and Data Privacy

35:06 Future of Data Privacy and Marketing

Language Learning

Education

English

United States

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IN THIS EPISODE

# mtn momo

miriam olimi

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