Ecommerce On Tap
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Ecommerce On Tap
Listen Score
LS 25
Global Rank
TOP 10%

ABOUT THIS PODCAST 🔗

Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!
Business
Entrepreneurship
Hosts:
Update frequency:
biweekly
Average audio length:
38 minutes
Guest interviews
Has sponsors
English
United States
146 episodes
since April 29, 2020
episodic
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IN THIS PODCAST 🔗

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LATEST EPISODE 🔗

Taylor Guitars: One Factory, Two Countries, One Form

Taylor Guitars: One Factory, Two Countries, One Form

· transcript
Taylor Guitars builds guitars in El Cajon, California and Tecate, Mexico, about 45 minutes apart, and runs the two plants as one factory. Host Aaron Alpeter and cohost Daniel Scharff follow what the border costs it: how a USMCA certificate of origin decides whether the same guitar pays 0% or 25%, h…
00:37:07
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PREVIOUS EPISODES

Only Mexico Can Make Tequila

Only Mexico Can Make Tequila

· transcript
Aaron Alpeter sits down with Margarita Bello, who leads client work and strategy at Izba and used to be VP of Operations at Next Century Spirits, to talk about Patrón and a rule that keeps tequila in Mexico. In February 2025 the Consejo Regulador del Tequila suspended Patrón's export certification …
00:44:06
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Ben & Frank: Mexico's Warby Parker Built a Brand to Undercut Itself

Ben & Frank: Mexico's Warby Parker Built a Brand to Undercut Itself

· transcript
Aaron Alpeter and Casey Armstrong of ShipBob break down Ben & Frank, a profitable Mexican eyewear brand with 100+ stores that copied Warby Parker, then launched a half-price second brand, Bomba Vista, to compete with itself. They also cover why Mexico is mobile-first and cash-heavy, how to test…
00:45:45
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DeWalt's Mexico Factory Still Doesn't Qualify for USMCA

DeWalt's Mexico Factory Still Doesn't Qualify for USMCA

· transcript
DeWalt operates a fully vertically integrated, 500,000-square-foot factory in Reynosa, Mexico, and by the company's own account, less than a third of what it makes there qualifies for USMCA's duty-free treatment. Aaron Alpeter and Hugh Dixson, founder and CEO of the supply chain integration platfor…
00:52:24
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Mexico Manufacturing: Why "Cheap Labor" Isn't the Real Reason Brands Are Moving | Javier Zarazúa

Mexico Manufacturing: Why "Cheap Labor" Isn't the Real Reason Brands Are Moving | Javier Zarazúa

· transcript
Kicking off our Mexico season with Javier Zarazúa Ruiz, Managing Partner of JL Nearshoring Mexico and a 25-year veteran of manufacturing operations at Caterpillar and Adient. Everyone assumes brands are moving to Mexico for cheap labor — the real gap is about a dollar an hour. Javier and Aaron brea…
01:01:27
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Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem.

Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem.

· transcript
Dr. Martens built a boot designed to outlive its owner. So why did a company built on permanence need you to buy five more pairs? This week we trace the 1460 from a broken foot in postwar Munich to a £3.7B IPO — and the identity crisis in between. This season on Ecommerce on Tap, we've been going …
01:11:52
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New Balance: The Dad Shoe That Waited for the World to Catch Up

New Balance: The Dad Shoe That Waited for the World to Catch Up

· transcript
New Balance spent most of its 120-year history as a punchline: the gray suede sneaker your dad wore with white crew socks and a phone holster. On this episode of Ecommerce on Tap, Aaron Alpeter is joined by cohost Becca Oden, VP of Supply Chain for a portfolio of women's health brands and former op…
01:11:17
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The Shoe Company That Almost Died Three Weeks Before Chinese New Year

The Shoe Company That Almost Died Three Weeks Before Chinese New Year

· transcript
Two years ago we recorded an episode on On Running. This week we're re-airing it, and it holds up better than I expected. When we recorded it in 2024, On had just crossed two billion in revenue and was making big promises about margins and innovation. Since then they passed three billion, hit the m…
00:54:19
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Veja: The Sneaker Brand That Spent Its Marketing Budget on the Supply Chain

Veja: The Sneaker Brand That Spent Its Marketing Budget on the Supply Chain

· transcript
Veja is usually filed under "sustainable sneaker brand." That label is true and far too small. In this footwear-season episode of Ecommerce on Tap, Aaron Alpeter sits down with Divya Demato of GoodOps to break down how Veja built a brand by inverting the P&L, spending on the supply chain instea…
00:59:50
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Why Rothy's Built the Factory Before They Built the Shoe

Why Rothy's Built the Factory Before They Built the Shoe

· transcript
Rothy's is known for sustainable shoes made from recycled plastic bottles. But that's not actually what they built. In this episode, Aaron and co-host Barb Almeida (Superbloom Insights) break down the real story behind Rothy's — a programmable knitting system that two outsiders spent four years and…
00:42:44
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