ABOUT THIS PODCAST 🔗
Do I have your attention? This is Earning Ears. A podcast about creating content that EARNS your audience’s attention.
Many B2B organisations focus on what they can get out of their content and what’s in it for them.
I want to see a shift in our mindsets around creating content. Content marketing is supposed to be pulling, not pushing.
Let’s make a shift—from grabbing attention to earning attention, from building an audience to earning an audience, and from growing a community to earning a community.
How do we do that? Well, isn’t that the question? Come along, pull up a seat (probably your car seat on the way to work), and join the conversation as we talk to the world’s best attention earners, audience earners, and community earners with real-world experience growing audiences from zero. Listen and learn how you, too, can make relevant and engaging content that earns your audience’s attention.
Who am I? If you decide to stick around after I earn your attention, let’s talk about that at the end of the episode.
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Many B2B organisations focus on what they can get out of their content and what’s in it for them.
I want to see a shift in our mindsets around creating content. Content marketing is supposed to be pulling, not pushing.
Let’s make a shift—from grabbing attention to earning attention, from building an audience to earning an audience, and from growing a community to earning a community.
How do we do that? Well, isn’t that the question? Come along, pull up a seat (probably your car seat on the way to work), and join the conversation as we talk to the world’s best attention earners, audience earners, and community earners with real-world experience growing audiences from zero. Listen and learn how you, too, can make relevant and engaging content that earns your audience’s attention.
Who am I? If you decide to stick around after I earn your attention, let’s talk about that at the end of the episode.
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Hosts:
Update frequency:
biweekly
Average audio length:
42 minutes
Guest interviews
English
United States
9 episodes
since March 14, 2024
episodic
explicit content
LATEST EPISODE 🔗
Axel Sukianto built Generate — a 1,500+ member community of senior B2B marketers — by refusing the usual growth playbook. He treats growth as talent concentration (not list-building), would turn down 10,000 members, made word of mouth his only channel, and lives by a "no pitching, no selling" rule.…
PREVIOUS EPISODES 🔗
Thea Ngo started Founders in Motion because the podcasts she loved — How I Built This, Shoe Dog — never answered the questions she actually had. Not the origin myths.
The basic ones: how do you get your first customer? How do you pitch the first enterprise client? Eighteen months and 32 episodes l…
Georgie Healy recorded two episodes of a podcast that never saw the light of day. The editing killed it — eight hours an episode, on top of a full-time job. Eighteen months on, her show In the Blink of AI has passed 350,000 downloads, and this is the post-mortem on what changed the second time arou…
Summary
In this episode of Earning Ears, host Adam Spencer interviews Kayla Medica, a marketing expert and creator of the Mehdeeka newsletter. They discuss Kayla's experiments with LinkedIn, including the surprising finding that posting less frequently actually increased her reach. They also delve …
Episode Summary:
In this episode of Earning Ears with Adam Spencer, guest Michael Batko delivers a wealth of insights into content creation, community building, and productivity for startups. Michael Batko's varied experience as the CEO of Startmate fuels a compelling conversation that touches upon…
Episode Summary:
In the latest episode of Earning Ears, host Adam Spencer sits down with Bree Fedele, Senior Marketing Manager at Airtree, to explore the expansive world of content marketing.
Bree has spent the past decade helping big tech companies and brand-new startups to tell great stories and …
Episode Summary:
In this episode of Earning Ears, Adam Spencer sits down with community-building expert Paz Pisarski to delve into the transformative world of community development within the startup ecosystem. Paz shares her unique perspective on what differentiates an audience from a community an…
Episode Summary:
In this insightful episode of Earning Ears, Adam Spencer sits down with Will Richards and Gemma Clancy, the force behind "Overnight Success." This conversation dives deep into the nuts and bolts of building a dedicated audience in the competitive startup ecosystem. The episode begi…
Episode Summary:
In this engaging episode of "Earning Ears," host Adam Spencer talks with Yaniv Bernstein, a seasoned professional with deep roots in the tech industry and startup ecosystem. Yaniv delves into the importance of living an exciting life as the bedrock for generating compelling content…
You have seen all episodes of this podcast
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