ABOUT THIS PODCAST 🔗
Games are where we learn the most about people.
In Dopamine Lab, Naama shares stories, lessons and surprising insights from years of studying players behavior, showing how the decisions players make inside games can help us build games, better products, better marketing and even better understanding ourselves.
Hosts:
Update frequency:
weekly
Average audio length:
19 minutes
Guest interviews
English
United States
9 episodes
since July 6, 2026
episodic
LATEST EPISODE 🔗
This is not another data talk. In this episode, Maor Frid and I dive into why the “average player” doesn’t really exist, how to separate signal from noise, and what the numbers can and can’t tell us about the people behind them.
PREVIOUS EPISODES 🔗
summary
In this episode, Naama and Aviel Rotman explore the fascinating world of loopholes and meta in gaming, discussing how unintended design flaws and community-driven tactics shape player behavior and game development.
keywords
gaming, loopholes, meta, game design, player behavior, community, …
Naama explores the concept of Easter eggs in games and products, discussing their types, benefits, and how to create effective ones. She shares examples from various brands and offers practical rules for implementation.
keywordsEaster eggs, game design, user engagement, product marketing, brand per…
NERD ALERT This episode with my son, Yali, got very messy. We got so carried away talking about Easter eggs that I completely lost control of the conversation.And this kid has SERIOUS game knowledge. I wish he had exams on the games he plays. He’d ace them. But watching his excitement reminded me w…
The phycological explanation behind people's behavior.3 powerful takeaways about human behavior that can change how you think about people, products and decision making.
In this episode, Naama and Menahem explore the cultural nuances and motivations of Middle Eastern gamers, highlighting how personalization and cultural respect drive engagement. They discuss how AI can enhance, but not replace, human connection in gaming and marketing.
keywordsgaming, cultural pers…
1/2 parts episode about how to create a different personalization
Let's talk about the sardine revolution and the banana habit.It's less than 15 minutes and full of insights!
In the first episode of Dopamine Lab, I share how players shaped my career, the product lesson I'll never forget, and why understanding player behavior is the key to building better games
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Disclaimer: The podcast and artwork embedded on this page are from Naama, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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