ABOUT THIS EPISODE
Commercial cleaning is getting more complicated behind the scenes. But the best customer solution might be a simpler one.
Matt Schenk. President and CEO of Midlab, joins Charles McLaughlin to explore why simplicity is becoming a competitive advantage in commercial cleaning.
From employee turnover and changing contractor models to growing expectations around health, safety, and sustainability, Matt shares how customer priorities are evolving. When cleaning teams change frequently, products that are intuitive and easy to train on become even more valuable. At the same time, factors like indoor air quality, employee safety, and sustainability are becoming just as important to the conversation as performance and price.
Matt also discusses how simplifying a cleaning program can make a big difference, including reducing a complicated assortment of products down to just a few solutions for common applications. Midlab's use of on-product guidance, technology, and streamlined systems shows how making things easier can create value for both the facility and the dealer.
For distributors, the opportunity goes beyond selling chemicals. A simpler mix, easier training and solutions built around the customer's real challenges can create a stronger sales story and a better overall cleaning program.
Tune in to discover why, in commercial cleaning, less complexity can mean more value.