ABOUT THIS PODCAST 🔗
Digital PR Explained is a podcast that simplifies the world of digital public relations. Hosted by Britt Klontz, this show serves as your guide to understanding the ins and outs of digital PR.
In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.
In each episode, Britt dives into different aspects of digital PR, breaking down tactics, strategies, and success stories in a clear and approachable way. Whether you're an experienced PR professional looking to stay informed or new to the field and eager to learn, this podcast is designed for you.
Hosts:
Update frequency:
every 8 days
Average audio length:
19 minutes
English
United States
77 episodes
since May 13, 2024
episodic
LATEST EPISODE 🔗
Alex Lockie, executive editor at CCJ Digital and Overdrive Online, gets pitched constantly and reads almost none of it. In this episode, he breaks down exactly what makes him open an email (specific, casual, clearly written by someone who knows his beat) and what gets an instant delete (anything th…
SEARCH PAST EPISODES
Search past episodes of Digital PR Explained.
PREVIOUS EPISODES 🔗
Amanda Natividad has a theory: PR has always been zero-click marketing. You don't ask a reporter to link back; you just want the mention. In Part 2, she breaks down why AI visibility is finally putting a number on something PR people have never been able to prove, the tools she uses to track it, an…
Amanda Natividad told me something she's never said publicly: good PR people could run a company. Not help run it. Run it, as CEO. She backs it up with a story from her Fitbit days: a press release, an internal team that wouldn't let a single claim slide, and a blog post that outranked the official…
Maria Korolov discovered fully fabricated AI-generated research on a reputable cybersecurity company's blog: fake Gartner stats, fake analyst reports, all of it. The company took it down, but the fake data is still circulating. In Part 2, Maria walks through what happened, what journalists are doin…
Maria Korolov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's perspective. In next week's episode (part 2), Maria walks us through the moment she discovered a cybersecurity company's blog post w…
Maria Korolov discovered fully fabricated AI-generated research on a reputable cybersecurity company's blog: fake Gartner stats, fake analyst reports, all of it. The company quietly took it down. The fake data is still circulating. In Part 2, Maria walks through what happened, what journalists are …
Maria Korlov, an award-winning technology journalist for CIO, CSO, ComputerWorld, and NetworkWorld, shares what a well-managed embargo looks like from a journalist's perspective. In next week's episode (part 2), Maria walks through the moment she discovered a cybersecurity company's blog post was f…
If you've noticed that getting people to your website feels harder than it used to, you're not imagining it. More than two-thirds of searches now end without a click, and that number is only going up as AI answers replace the ones people used to find on your site.
Rand Fishkin, CEO of SparkToro and…
Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key takeaways from their 2026 State of the Media rep…
A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks down the strategy, the journalist response, and what…
Disclaimer: The podcast and artwork embedded on this page are from Britt Klontz, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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