ABOUT THIS PODCAST 🔗
The legal industry has no shortage of marketing advice, but most firms still struggle to connect marketing efforts to signed cases and revenue. Hosted by Jamie Adams and Michael Bunn, this show breaks down the conversations shaping the legal industry—from Reddit threads and LinkedIn debates to case studies and industry reports. Each episode challenges common advice, explores the connection between marketing and intake, and highlights what law firms should actually focus on to drive measurable growth and stronger case outcomes.
Update frequency:
biweekly
Average audio length:
30 minutes
Has sponsors
English
United States
10 episodes
since June 18, 2026
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
Jamie and Michael sit down with Caitlin DiPillo, Scorpion's director of advertising product for LSAs, to unpack Google's shift away from the legacy LSA portal and into Google Ads as a Performance Max pay-per-lead campaign type. The ad may look the same to consumers, but the management layer is chan…
PREVIOUS EPISODES 🔗
Jamie talks with Mick Kurian from OpenAI about what ChatGPT Ads mean for small and mid-size law firms. The episode frames ChatGPT as a new, full-funnel environment where prospective clients ask richer questions than a three-word Google search and where ads must be relevant to the whole conversation…
Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is actually worth your time, why so many firms refuse to implement technology and AI, and how the firms that…
When someone decides they need a lawyer, you have about four days — and you’re not the only call they’re making. In this episode of Digital Counsel, hosts Jamie and Michael walk through new legal-industry research on how clients actually choose a firm: the roughly four-day decision window, the 80% …
Minutes before recording, Google published an article that said the quiet part out loud: good SEO is good GEO. In this episode of Digital Counsel, a fired-up Jamie and Michael break down that article point by point for law firms — and use it to dismantle the ‘AI optimization’ snake oil being sold t…
Google has had a very busy year — and for law firms, the ground under local search has shifted. In this episode of Digital Counsel, hosts Jamie and Michael break down what actually changed: back-to-back core algorithm updates, the rise of AI Overviews on legal queries, the snake-oil ‘AI optimizatio…
In this episode of Digital Counsel, Jamie Adams and Michael Bunn cover three stories that reframe what it takes to win as a law firm in 2026 — why 'personal injury' and 'family law' aren't specific enough niches anymore, how scammers built six fully operational fake law firms using ChatGPT, and wha…
In this Episode of Digital Counsel, Jamie Adams and Michael Bunn tackle three forces hitting law firm operators at once — AI-primed clients who arrive at intake already armed with questions, a billing model quietly bleeding revenue, and a marketing playbook set by Morgan & Morgan that most firm…
Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If …
In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.
Drawing from Clio's 2026 Legal Trends Repor…
Disclaimer: The podcast and artwork embedded on this page are from Scorpion, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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