ABOUT THIS PODCAST 🔗
The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.
Update frequency:
every 4 days
Average audio length:
44 minutes
English
South Africa
6 episodes
since Sept. 30, 2021
serial
OLDEST EPISODE 🔗
Official definition, key principles and the content spectrum.
Host:
Emma Odendaal (Digital Director, John Brown)
Guests:
Mpume Ngobese (Co-MD Joe Public United)
Natalie Pool (Content Design Lead at VMLY&R South Africa) and
Riaan Wolmarans (Head of digital, Arena Holdings)
In this episode of …
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Search past episodes of Decoding Digital Content Marketing - IAB SA.
PREVIOUS EPISODES 🔗
Marketing mix interactions, building audiences and digital ecosystems.
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall)
Zodwa Kumalo (Group Native/Branded Content Editor…
Identify your target audience and create a content marketing strategy.
Host:
Anelde Greeff (Co-founder & Chief Content Officer | 2Stories)
Guests:
Brendan Cooper (Content Director and Strategist | Cedar)
Justine Drake (Content Director | John Brown Media) and
Charne Munien (VMLY&R)
In th…
How purpose can supercharge a brand's content marketing strategy.
Host:
Zodwa Kumalo (Arena)
Guests:
Noxolo Mafu (Creative Lead | BrandStudio 24.com)
Pride Maunatlala (Founder | ar.che.ty.pal)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creat…
Demonstrating and proving impact of content marketing down the funnel.
Host:
Clare Trafankowska (MD/iProspect)
Guests:
Megan Singh (Business Intelligence/New Media)
Marnus Nieuwoudt (Content/Machine)
In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series…
Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)
Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)
For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look …
You have seen all episodes of this podcast
Disclaimer: The podcast and artwork embedded on this page are from IAB SA - Interactive Advertising Bureau South Africa, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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