ABOUT THIS PODCAST 🔗
Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson, this is where fashion, culture and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately.
Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: a former Condé Nast editor across Vogue and GQ London, with career roots at H&M Sweden, she spans mass market to luxury editorial. A sought-after speaker at Web Summit, IMS London, and eTail EU, she brings sharp cultural insight and strategy that brands of any size can put to work.
She offers 20+ years of fashion & luxury experience. One perspective, one mic, no filter.
Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: a former Condé Nast editor across Vogue and GQ London, with career roots at H&M Sweden, she spans mass market to luxury editorial. A sought-after speaker at Web Summit, IMS London, and eTail EU, she brings sharp cultural insight and strategy that brands of any size can put to work.
She offers 20+ years of fashion & luxury experience. One perspective, one mic, no filter.
Update frequency:
every 10 days
Average audio length:
30 minutes
Guest interviews
English
United Kingdom
45 episodes
since Sept. 30, 2025
episodic
LATEST EPISODE 🔗
Billions are still being spent, but shoppers are losing trust, discounts are becoming predictable, and brands could be paying a much higher price than they realise.
While Chanel and Hermès refuse to discount, Alo Yoga is turning Black Friday into an exclusive members-only event. Meanwhile, brands …
PREVIOUS EPISODES 🔗
Is Frieze becoming the new Coachella of the art world? As Frieze London 2026 takes over Regent's Park, we explore why luxury brands like Tiffany & Co., JW Anderson, Stone Island and Deutsche Bank are investing in art, culture and exclusive experiences.
From Ari Emanuel's nearly $200 million ac…
What can Paris Fashion Week teach us about where fashion marketing is heading?
In this episode of Decode Sessions, Anna takes us inside Paris Fashion Week 2026 to look beyond the runway at the marketing strategies shaping fashion's biggest week.
From L'Oréal turning its Fashion Week presence into…
Underdays didn't start with a business plan, it started with a disappointing trip to a lingerie sample sale. Five years later, co-founders Oria Mackenzie and Amelie Sala have built a wellness-driven underwear brand with a cult UK following, a skincare-infused fabric line, and a US expansion that's …
What does it take to build a luxury brand that stays relevant?
111SKIN CMO Michael Edelmann joins Decode Sessions to talk about modern luxury marketing, from Harry Styles and celebrity influence to TikTok, K-beauty, brand loyalty and the power of community.
Drawing on a career across fashion, med…
A single TikTok about grief scented perfume made people cry and buy a fragrance they'd never smelled. Three years later, Phlur is doing $100M+ a year and just sold to private equity. We break down how Chriselle Lim turned a divorce into "Missing Person," why fragrance layering and wardrobing are re…
Marks & Spencer went from British High Street staple to sold-out viral moments, a live shoppable Ibiza runway show, and a Formula One takeover. In this episode of Decode Sessions, we break down exactly what changed at M&S. The leadership shift, the Gillian Anderson campaign, the 600-account…
"Brand loyalty and virality are not the same metric. Reformation built one of the most talked about retail concepts in fashion, and then forgot that the experience is not the content."
This week Anna talks about how she walked into Reformation in Sloane Square on a random Friday and left with more…
"A fútbol jersey is no longer just something worn for 90 minutes on the pitch. It is a fashion statement, a collector's item, a symbol of cultural identity and one of the smartest luxury fashion brand strategy tools available right now."
Football shirts stopped being sportswear years ago. Now they…
"Most brands chase trends. Alo chased a woman. They followed her from the yoga studio to the street, from the street to the airport, from the airport to the wellness club, from the wellness club to a superyacht in Cannes."
A catalogue arrived in the post. Beautifully produced, heavy in the hand, u…
Disclaimer: The podcast and artwork embedded on this page are from Anna Anderson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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