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Update frequency:
every 19 days
Average audio length:
15 minutes
Has sponsors
English
United Kingdom
5 episodes
since July 10, 2026
episodic

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This week: the day I switched off a content machine that had been running perfectly for nine months. Eight hundred and fifteen posts across four platforms, seventy-nine thousand views, twenty followers and no book sales, and what the shape of those numbers actually turned out to mean. Including a c…

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PREVIOUS EPISODES

This week: how I actually checked the AI-built website from last episode, which turned out to be Claude checking Claude. The builder was running on Claude, and the checking was done in a second window with Claude Code reading the real live pages, and it caught a default favicon still sitting in the…
This week: I let an AI website builder put up a whole site for a friend's business, and then did the unglamorous half of the job, going back to fetch the real live output and check it, where I found the tool's own logo still in the browser tab, brand colours quietly drifted off the offici…
This week, the verdict on the expensive AI I switched off: the free engine wins, though not for the reason I hoped. A machine of mine that reported success every night for a week while doing nothing at all, and what it taught me about trusting a green tick. One idea from the book on the confident f…
This week I switched off an artificial intelligence. An expensive one, about a hundred pounds a month, and the app it was meant to be promoting may be doing better without it. A build log from Utter List, one idea from the book, and the week's AI news that actually matters, checked before it&a…
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