ABOUT THIS EPISODE
Join Pete Evans as he speaks to Northern Affinity founder Michael Edwards. In an insightful episode the pair look into how Northern Affinity was created following Michael deciding he didn’t like being in Financial Services any more! Giving his insights into business growth and creating networks, this episode explores the correlations between sports mindset and sales mindset.
Join the discussion 👉 #CreatingSalesStars
Brought to you by SalesStar UK.
About our guest 🗣️:
Michael Edwards: I started The Northern Affinity as I wanted to create something that helped small business owners believe they could achieve. I’ve been lucky enough to see the benefits of a family business growing into something that creates opportunities.
I set out to give people a platform to demonstrate their skills, knowledge, and passion as well as creating the opportunity to collaborate with like-minded aspiring business people.
Small businesses are full of talented, skilled, and driven individuals who all have different goals and aims but just want to do things their way while getting the support, help, and motivation from others when they need it.
My vision is to make The Northern Affinity a community of Northern based businesses powered by highly skilled, driven, and ambitious people who share values of collaboration and aspiration.
Connect with Michael on LinkedIn.
About our host 🗣️:
Pete Evans has over 20 years sales experience with a successful corporate sales career. If you're involved in B2B selling, cold calling, sales recruitment, sales training, sales coaching, sales transformation or have a desire to grow your business then this podcast is for you.
Pete is currently MD and Practice Partner of SalesStar UK. SalesStar combine sales training with sales coaching to deliver long term results in line with your sales strategy so you can smash your targets and grow top line revenue. SalesStar work with growth minded CEOs and sales leaders who are frustrated with their sales results and are looking for a proven system to grow sales.
Connect with Pete on LinkedIn.
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