ABOUT THIS PODCAST 🔗
"Covering the Spread: Magazine Design for the Next Age," is a discussion of all things related to our favorite medium: magazines. Hosts Scott Oldham and Louanne Welgoss — along with some special guests — explore how magazine design has transformed over the decades, both in print and digital. They tackle the eternal debate of aesthetics vs. functionality, discuss the production process from concept to publication, and uncover the business side of design, including working with brands, advertisers, and the shifting economics of publishing. Listen in to turn the page on what you thought you knew, and reimagine the future of publishing.
Update frequency:
monthly
Average audio length:
36 minutes
Guest interviews
Has sponsors
English
United States
17 episodes
since Sept. 23, 2025
episodic
LATEST EPISODE 🔗
Gen X unite! We finally have a magazine just for us: Geezer, the brainchild of our latest guest, Laura LeBleu. Find out how to launch a magazine when you're old enough to join AARP (but refuse to). And Millennials and Gen Zers: You're going to want this magazine, too.
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Search past episodes of Covering the Spread.
PREVIOUS EPISODES 🔗
Louanne and Scott chat with ace photographer Saverio Truglia about the state of editorial photography and how to put together a great shoot, whether you need to put a high-powered executive at ease or just tape up an infant.
Louanne and Scott chat with Scott Jamieson, CEO of Annex Business Media, to find out how a company grows to become Canada's largest B2B publisher — with more than 50 titles. We'll talk acquisitions, advertising and AI, plus Annex's slate of specialty events, including the world-famous Manure Expo. …
Can you prove you're not a robot? Now, you can! We're joined by Derek Newton of Verify My Writing and Michelle Jackson of Back Pocket Agency for an in-depth dissection of AI-generated text and why it's good to be a human writer. Season 2 starts here!
We wrap up season 1 of Covering the Spread with a bang: magazine expert Peter Houston breaks down the state of the industry today and answers the question, "What is a 'print pervert?'" Are you one, too?
It has rightly been said that there is an association for everything. Everything. While Louanne and Scott have their experiences with professional associations, they brought it expert Carla Kalogeridis to give everyone the real lowdown on the current state of association publishing.
Printing, paper and postage are the three pricey P's of magazine publishing, but do they have to be expensive? Louanne and Scott get some tips from Rob Schmidt of Royle Printing about how magazine publishers can work their printer relationships for big savings without sacrificing quality.
A sequel that's just as good as the original! Louanne and Scott chat with Megan Wray Schertler of In Real Life Media about ways that independent magazines can position themselves for success (plus a few tips that the major publishers should be following).
Nikki Simpson walks us through the creation and operation of the International Magazine Centre, the best friend an independent magazine ever had.
We talk about artificial intelligence: its threats and opportunities, with veteran magazine designer Matthew Lenning.
Disclaimer: The podcast and artwork embedded on this page are from Scott Oldham, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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