ABOUT THIS PODCAST 🔗
Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.
Hosts:
Update frequency:
every 11 days
Average audio length:
34 minutes
Guest interviews
English
United States
60 episodes
since May 24, 2022
episodic
LATEST EPISODE 🔗
In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of bandwidth, fear of not having the expertise, and overcomplicating the process.
They emphasize the importance of having a schedule and…
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Search past episodes of Content That Grows.
PREVIOUS EPISODES 🔗
In this episode, Nate Turner and Darren Chait discuss the power of a strong relationship between product and marketing in product-led growth (PLG) companies.
They highlight the importance of continuous integration between product and marketing teams throughout the growth journey and explore the ro…
In this episode, Nate and Ryan discuss the challenges of navigating between the advice given by influencers and the reality of working in-house. They explore the need to discern between valuable advice and unrealistic expectations, as well as the importance of balancing done versus perfect.
They a…
In this episode, Nate Turner interviews Michael Goldberg, Director of Content Strategy at Freshworks, about multimedia storytelling and creating content for specific segments and personas.
Michael emphasizes the importance of understanding the audience and their needs when creating content. He sha…
In this episode, Nate and Kevin discuss the concept of content decay and how it has evolved in 2024. They highlight the factors that contribute to content decay, explore the impact of AI overviews on content decay, and provide insights on how to properly address and fix content decay.
04:13 Old …
Note: Unfortunately, the audio quality of this episode is poor. The discussion and insights from Kevin are valuable and worth a listen, or reading of the transcript, so we hope you can get past the low-quality audio and still take something away from it.
In this episode, Nate Turner and Kevin McL…
In this episode, Nate and Ryan discuss how to establish an editorial process that gets consistent results. They emphasize the importance of focusing on the post-writing phase of content creation and highlight the need for processes and systems to scale up content production.
They also discuss the …
In this episode, Nate and Kevin discuss the seven most common technical SEO issues. They cover topics such as website speed, mobile-friendliness, indexation issues, site structure, schema markup, and duplicate content. They also touch on three less common issues: improper localization, reverse prox…
In this conversation, Nate and Ben discuss the differences in content strategy between SMB and mid-market/enterprise companies. Ben shares his experience transitioning from a VP of Marketing role to a Director of Content Marketing role and the decision to focus on content leadership.
They explore …
In this episode, Nate and Ryan discuss the concept of authority content and its importance in content marketing strategies. They define authority content as content that drives brand authority, influences a specific audience, and contributes to an industry or community.
They emphasize that authori…
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