ABOUT THIS PODCAST 🔗
Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Discover CX by Ingeniux.
Hosts:
Update frequency:
every 40 days
Average audio length:
41 minutes
Guest interviews
Has sponsors
English
United States
73 episodes
since Feb. 26, 2019
episodic
LATEST EPISODE 🔗
Most content professionals let their job title speak for them — and it undersells them every time. In this episode, executive coach and longtime technical content leader Andrea Ames makes the case for leading with outcomes instead of deliverables and explains how to move from commoditized work to s…
PREVIOUS EPISODES 🔗
“AI will take your job.” We’re hearing it across the industry, and tech writers are not immune. Like so many others, tech writers are worried about what is coming. But instead of burying your head in the sand and hoping for the best, see this period as an opportunity to show your company what you t…
Most organizations still treat content like a pile of documents instead of a system. In this episode, Regina Lynn Preciado, VP of Content Strategy Solutions at Content Rules, talks about how to design content systems, including models, metadata, and workflows, that keep information accurate, consis…
Susan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for documentation, including the phases of an initiative (and …
In this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech organizations. Hannah shares how she created documentat…
Robert Rose, Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consultancy, wrote the book, Valuable Friction, in which he suggests that we all need to stop chasing the fast lane that AI and automation are driving and take some time to figure out what really drives us and makes …
Content is the connective tissue of your entire organization—and a critical business asset. Yet too many companies build strategies without a strong foundation, leading to chaos, inefficiency, and now even more confusion with AI in the mix. In this episode of the Content Matters podcast, Carrie Han…
A content strategy without content operations is just a nice idea. There is no content fairy who can wave a magic wand and make effective content happen at scale. The good news? We have content operations. And thanks to repeated research, Colleen Jones and the team at Content Science know a lot abo…
Content management systems have been the backbone of digital publishing and enterprise content strategies for decades. But as AI becomes embedded in business systems, a big question emerges: If AI is rewriting how businesses work, what does that mean for the system we’ve relied on for decades to ma…
Long-time content architect Larry Swanson joined us on the Content Matters podcast to help content strategists learn how to navigate the evolving landscape of AI. He talked about how to effectively work with generative AI and showed pathways into another corner of the AI world - the semantic techno…
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