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ABOUT THIS PODCAST 🔗
Hosted by Arrigo Lupori, Content Marketing: Scale Your B2B Firm is a podcast for founders of small B2B firms as well as B2B marketers looking to scale their business in a strategic, sustainable manner. The podcast focuses primarily on budgeting, content strategy and management, analytics, marketing technology, return on investment, and more. Tune in every week for your 15-minute fix of content marketing goodness, and don't forget to check out KoalaRank.com for even more useful content.
Update frequency:
weekly
Average audio length:
22 minutes
English
United States
8 episodes
since Nov. 5, 2020
episodic
LATEST EPISODE 🔗
To manage your content marketing efforts, you need a process. And to track that process, you need an editorial calendar. There’s no way around it.
The editorial calendar is, by far, your most important asset in content marketing. It’s the place where you always go back to for i…
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Search past episodes of Content Marketing: Scale Your B2B Firm.
PREVIOUS EPISODES 🔗
In today’s podcast episode, we’re talking about word counts (i.e. how many words there are in a piece of content) and their SEO implications.
Why?
Because they’re deeply misunderstood.
Don’t get me wrong, word counts are important.
But not in the way eve…
User Experience (UX) is a broad term that encompasses the overall experience of the end user, often as related to digital products or services.
However, UX is huge in content marketing too.
Here are some facts around the topic:
Google is releasing their UX-based algorithm in May 2…
Taking a short departure from our usual topics, episode 5 of Scale Your B2B Firm with Content Marketing focuses on Domain Authority as a metric.
Does it matter all that much to rank high?
And if so, how do you leverage it?
I personally believe that many SEOs in the space take Domai…
The most talked about practice in both SEO and content marketing is, without a doubt, keyword research. It’s the beating heart of content!
Yet not everyone goes much in detail about how to do keyword research the right way, and what the process feels like in practice…
In to…
Following last week’s episode, today’s show talks about the exciting world of messaging as well as how to create a tone of voice that resonates with your audience.
For this to happen, you need to work on the following:
Understand your value proposition and craft an elevato…
In this first episode of Scale Your B2B Firm with Content Marketing, Arrigo talks about the fundamentals of your content strategy:
The ideal customer profile
Your brand positioning
With these two fundamental exercises, your content marketing efforts will be rewarded strongly down the …
Content Marketing: Scale Your B2B Firm is a new podcast hosted by Koala Rank founder Arrigo Lupori to help you get the most out of your content efforts.
Offered in a weekly, 15-minute format, the podcast cuts on all the BS to get to the core of why content marketing is so relevant—especially in…
You have seen all episodes of this podcast
Disclaimer: The podcast and artwork embedded on this page are from Koala Rank, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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