ABOUT THIS PODCAST 🔗
In Content Deconstructed, successful content creators share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas.
Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble.
You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation.
We hope you enjoy the show.
Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble.
You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation.
We hope you enjoy the show.
Update frequency:
every 13 days
Average audio length:
54 minutes
English
United States
7 episodes
since Jan. 19, 2021
episodic
LATEST EPISODE 🔗
Discover what Britt has learned from a decade of promoting successful content campaigns, as well as the insights she’s gained from interviewing PRs and journalists for the We Earn Media podcast. In this episode, Britt provides insights on virtually every step of the PR pitching process.
Britt Klon…
SEARCH PAST EPISODES
Search past episodes of Content Deconstructed.
PREVIOUS EPISODES 🔗
Discover how NeoMam’s vision and values transformed the content they create. Learn how they try to destroy their ideas, how to add a little extra to your content, and how to avoid the campaign sausage machine.
Gisele Navarro is the CEO of NeoMam Studios, the agency where she was formerly Head of O…
Discover what it really takes to make a great content campaign. In this episode, we really get into the details. We cover how to turn data into compelling headlines, how to give your ideas a fresh twist, the dilemma of aiming for original ideas over safer ones, how to turn a game into a story, the …
Discover how the team at DigitaLoft came up with the ideas for You Vs The Kardashians, The Cosmetify Index, Nakations and more creative campaigns.
James Brockbank is the Managing Director of DigitaLoft, an agency that has really grown its reputation through award-winning content campaigns. Olivia …
Discover how Carrie and her team came up with the ideas for the epic Sandtone campaign and London Under the Microscope. Plus the habits that enable Carrie to come up with so many ideas, and how she organises her creative team into squads.
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Discover how the team at Verve came up with the ideas for three wildly successful campaigns – Director’s Cut, Profanity on Film and Festival Playlister. Plus one idea that didn’t work!
James Finlayson is the former Head of Strategy at Verve Search, a multi-award winning digital agency. James has b…
Show host, Mark Johnstone talks you through the show, and what to expect.
In Content Deconstructed, Mark will be getting successful content creators to share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they …
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Disclaimer: The podcast and artwork embedded on this page are from Mark Johnstone, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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