ABOUT THIS PODCAST 🔗
Examining the sorcery that goes into creating cosmic content.
Update frequency:
biweekly
Average audio length:
45 minutes
Guest interviews
English
United States
29 episodes
since Sept. 6, 2024
episodic
LATEST EPISODE 🔗
In this episode, Shelby Hagerdon and Matt Vojacek explore the themes of nostalgia and comfort content in marketing, particularly in the context of the current chaotic world. They discuss how comfort content provides stability and hope, especially during uncertain times. The conversation delves into…
PREVIOUS EPISODES 🔗
In this episode, Matt and Shelby discuss positioning and repositioning your brand through content marketing. Discover how to differentiate your brand from competitors, find your unique niche, and effectively communicate your message to your target audience. Hear insights on solving unique problems …
In this episode, Shelby and Matt dive into the art of crafting seasonal content strategies that resonate with your audience and align seamlessly with your brand's identity. Discover how to leverage seasonal trends to boost engagement and maintain brand consistency. Tune in for expert insights and a…
What the heck is going on?! In this week's episode, hosts Shelby Hagerdon and Matt Vojacek discuss what trends they've been seeing in Content Marketing this year and their predictions for the rest of the year/the start of 2026. They explore key trends, challenges, and opportunities that have emerg…
In this episode of Content Alchemy, Matt and Shelby discuss motion branding. They explore how integrating movement, sound, and visual effects can transform static brand elements into dynamic storytelling tools. Discover why motion branding is more crucial than ever for creating a recognizable and r…
In a rapidly changing world, advertisement is always evolving. But what has been left to perish? What are the advertising strategies that don't work anymore? And is there any hope of bringing them back? Shelby Hagerdon and Matt Vojacek memorialize these dead advertising strategies of the past while…
Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors …
Shelby and Matt explore the evolving landscape of content marketing, emphasizing the importance of storytelling and audience connection. They discuss various examples of brands like L'Oreal, Shopify, Pepsi, and H&R Block that have successfully integrated show business into their marketing strat…
Matt Vojacek interviews Nina Zivkovic, Design Director at Ready, during Content Adventure in Pittsburgh, PA.
Nina discusses genuine partnerships and influencer collaborations in the consumer-to-consumer (C2C) space. She shares her experiences working with celebrities like Aaron Donald, Jessica Pegu…
In this conversation, Shelby and Matt are joined by Heidi Howes and Lisa Woodward to discuss marketing towards mothers. They also discuss the mission of Motherful, an organization supporting single mothers led by Heidi and Lisa. They explore the representation of mothers in marketing, the importanc…
Disclaimer: The podcast and artwork embedded on this page are from Made By Things, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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