ABOUT THIS PODCAST 🔗

Update frequency:
every 42 days
Average audio length:
32 minutes
Guest interviews
English
United Kingdom
18 episodes
since Oct. 26, 2020
serial

OLDEST EPISODE 🔗

SERIES INTRODUCTION Hosted by Sonoo Singh, Founder Creative Salon, welcome to our first ever podcast series of thought provoking sessions from The Conscious Advertising Network, designed to encourage brands and their agencies to more consciously examine and improve their advertising communications…

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PREVIOUS EPISODES

INADVERTENT FUNDING As advertising budgets come under new scrutiny, we ask “where is your media going”? Digital amounts to half of all advertising spend globally, but with greater choice, new markets and analytics there is a lot that we don’t know about what this is funding. Increasingly brands …
BRAND NEUTRALITY As a communications industry, our brand messages do not exist within a vacuum - in fact they have very immediate, real world impact across today’s hyper connected digital media landscape. This technology includes the rise of social media, which has enabled consumers to have a dire…
BEYOND BLOCKLISTS How can we fund a diverse internet for all? It’s only a few years since YouTube and Facebook were making headlines for displaying ads next to inappropriate content. Premium publishers offered an alternative: ads could appear next to quality content in trusted environments, with ke…
ADVERTISING & HUMAN RIGHTS Digital platforms help us keep in touch with loved ones, engage in activism and enjoy an endless supply of TikTok videos or fuel our shopping habits.  But what is the social cost?  We’re all waking up to how corporate surveillance that is used for targ…
ADVERTISING SUSTAINABILITY Brands and their agencies must take responsibility for the impact of their own creative strategies (and production behaviours) on the environment. They have a real obligation to engage with their customers to inspire more thoughtful, sustainable behaviour.  We ask s…
A YEAR OF MISINFORMATION Hosted by Sonoo Singh - Founder, Creative Salon, with Debarshi Pandit, SVP International Business / Head of Multicultural Business, Sky Media, Dino Myers-Lamptey, Founder / CEO, The Barber Shop and Cindy Gallop, Founder / CEO, Make Love Not Porn. Produced with the kind assi…
CLIMATE DENIAL Hosted by Sonoo Singh, Founder, Creative Salon, with John Grant, Author The Greener Market, Richard Black, Director, Energy & Climate Intelligence Unit and Harriet Kingaby, Co-Founder The Conscious Advertising Network. A Jan 2020 study found that more than 100 brands had adverts …

Season 2 Trailer

Season 2 of Conscious Thinking is about to launch with a brand-new host: Ete Davies. Ete is the Chief Operating Officer across EMEA for Dentsu Creative. With 20 years in the advertising and marketing industry working with global and local brands, he has witnessed and been a part of brand marketing …
Welcome to the first episode of the second season of Conscious Thinking. With COP 27 just around the corner and with the recent launch of CAN’s new climate and sustainability manifesto, we discuss what, if any, meaningful progress our industry has made on climate and sustainability accountability o…
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