ABOUT THIS PODCAST 🔗
Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.
Update frequency:
biweekly
Average audio length:
37 minutes
Guest interviews
English
United States
38 episodes
since April 1, 2025
episodic
LATEST EPISODE 🔗
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke sit down with Andy Fetherman, President & CEO of Müller Martini North America, for one of the most energizing — and unexpectedly moving — conversations.
Andy has spent over 35 years in the print industry, starting as a press-side …
PREVIOUS EPISODES 🔗
In this episode of Color Bar, we sit down with Harrison Bailey, founder of Smart Elephant, to discuss how AI, automation, and next-generation talent are reshaping the print and marketing industries.
Broadcasting from Vietnam while traveling across Asia, Harrison shares how businesses around the wor…
In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together.
From paper mills to printers, technology partners to USPS, AJ shares how true collaboration is transforming direct mail into a …
This episode of Color Bar is about more than personalization—it’s about pressure, pivots, and what it really takes to evolve.
Our guest, Rich Askam, a pioneer in print personalization joins us. Rich and his team were the force behind Coca-Cola’s “Share a Coke” campaign, where they hand-produced 1.6…
What if we’ve been measuring success all wrong?
In this episode of Color Bar, we sit down with Allie Watt to explore how the next generation of talent is redefining what it means to succeed—and what that means for leaders across industries.
Allie offers a candid, grounded perspective shaped by real…
What makes a brand activation actually work? In this episode of Color Bar, Denise Costello joins Betsy & Kim to discuss the shift from one-time campaigns to connected brand experiences that drive memory, engagement, and long-term impact. They cover experiential marketing, pop-ups, influencer s…
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke welcome Chris Minn, CEO of Digital Ink, joining us live from the UAE, for a global perspective on where the print industry is headed—and why it’s time to retire the phrase “web-to-print.”
Chris challenges legacy thinking and makes the c…
In this episode of Color Bar, we’re joined by Dave Rosendahl of MindFire to explore the future of direct mail—and how AI is helping it finally find its voice.
Betsy Davis, Kim Opdyke and Dave Rosendahl dig into how data, automation, and AI-powered experiences are transforming direct mail from a sta…
In this episode of Color Bar, Betsy & Kim sit down with Satyne Doner, Senior Editor of Women in Restaurant Leadership (WiRL), to explore how community, mentorship, and authenticity are reshaping leadership in the restaurant industry.
The conversation dives into the mission behind WiRL, what mak…
In Part Two of our conversation with Francis McMahon, we explore the future of leadership, culture, and creativity in print. Francis shares why the next generation of talent wants harmony — to be seen as humans, not just employees — and why health, wellness, and burnout can no longer be treated as …
Disclaimer: The podcast and artwork embedded on this page are from Sandy Alexander, Inc. , which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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