ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
66 minutes
Guest interviews
English
United States
53 episodes
since July 23, 2024
episodic

LATEST EPISODE 🔗

What does it take to build a brand and navigate the pressure that comes with it?Jim Anfuso joins us to talk brand-building, creative vision, and making tough calls when the stakes are high. From Burton and adidas to Yeezy, Complex NTWRK, and now Represent, his career spans action sports, streetwear…

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PREVIOUS EPISODES

Before Danny Way could jump the Great Wall of China, someone had to build the ramp. For Brian Harper, that road started at AZP, the skate shop where his ramp-building career began.In this episode of the Co-Pro Podcast, we sit down with Brian, Senior Vice President at California Skateparks, to trace…
In this episode of the Co-Pro Podcast, we sit down with Brian Franks, founder and executive creative director of Where Eagles Dare, to talk about brand strategy, creative leadership, and building brand identities with heart, culture, and a real point of view.Brian spent more than 20 years at Americ…
Fifty episodes of good conversations, lessons learned, and figuring it out as we go. For this milestone episode, we’re looking back at a few favorite moments and guests, sharing what’s helped us keep the podcast moving, and giving you a little peek at what’s next for Co-Pro. Thanks for coming along…
In this episode of the Co-Pro Podcast, we sit down with Jim Geduldick, better known as Filmbot, to trace a career built at the intersection of action sports, filmmaking, and emerging technology. Jim started as a sponsored snowboarder before turning the camera toward the people and culture around hi…
Selema Masekela is one of the most recognizable voices in action sports. From snowboarding and surfing to skateboarding and the X Games, he has spent decades helping bring the culture and its biggest moments to a global audience. In this episode, Selema looks back on moving to California, discoveri…
Today we sit down with Ian Rogers and chat about the difference between people who are genuinely excited by technology and the people who see a way to make money from it. Ian has spent his career on the leading edge of the technologies that reshape culture, from building for the Beastie Boys in the…
On this episode of the Co-Pro Podcast, we sit down with professional snowboarder Pat Moore. We trace his full journey from growing up in New Hampshire and first strapping on a board at age 3 at Waterville Valley, where his mother worked as the resort’s marketing director, to becoming a Forum Youngb…
In this episode of Co-Pro, we sit down with legendary motorcycle photographer Michael Lichter. We talk about brand and what it means to him through the lens. How he’s built a visual identity around bikes, builders, and the open road while staying true to his own voice. From his early days shooting …
Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission. In this conversation, Laurel opens up about the path that got her here, from single mom to the C-suite…
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