ABOUT THIS PODCAST 🔗

Update frequency:
every 68 days
Average audio length:
40 minutes
Guest interviews
Has sponsors
English
United States
23 episodes
since April 3, 2023
episodic

LATEST EPISODE 🔗

Our Guest: Guy Rubin is with Fullcast and was the founder and CEO of Ebsta. Guy is known for his deep work in GTM data, revenue insights, and sales efficiency. His latest discussion focuses on Fullcast’s 2026 State of GTM Benchmarks report, based on data from 316 B2B software and services companies…

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PREVIOUS EPISODES

Our Guest: Tim Sanders is the Chief Innovation Officer at G2 and a fellow at Harvard’s Digital Data Design Institute. A longtime researcher of market trends and business technology, Tim focuses on AI adoption, AI agents, and the rise of answer engines in the software buying journey. Episode Topics:…
Our Guest: Karim Fanous is the Senior Vice President of Engineering at StrongDM, a cybersecurity company, and the writer behind Cumulative, a Substack focused on engineering management, building startups, and how AI is reshaping the craft of software. Episode Topics: Why VPE is “people + product …
Our Guest: Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Episode Topics: AI across the stack: Infrastructure, data, models, and appl…
Guy Rubin is the Founder + CEO of Ebsta, a revenue intelligence platform that guides sales teams to more effective sales processes, pipeline reviews and forecast calls with Revenue Insights.  Episode Topics: Overview of Ebsta’s 2025 GTM Benchmarks Report. Produced in partnership with Pavilion, th…
Our Guest: Ben Pippenger is the Co-Founder and Chief Strategy Officer of Zylo, a SaaS management platform that helps businesses gain full visibility into their software usage, optimize licensing, and streamline renewals.  Episode Topics: Overview of Zylo’s SaaS Management Index annual report, whi…
Our Guest: Sally Duby is the Chief Sales Officer at The Bridge Group Inc., a sales strategy consulting firm for B2B companies looking for more from sales development, sales, and customer success.  Episode Topics: Marketing contribution to the pipeline rose from 33% in 2022 to 40% in 2024. Charact…
Our Guest: Guy Rubin is the Founder and CEO of Ebsta, a Revenue Intelligence Platform that provides insights into what drives over 500 B2B companies' success.  Episode Topics: What is Ebsta’s 2024 B2B Sales Benchmark report? Reliance on top sales representatives - 17% of reps generate 81% of reve…
Our Guest: Matt Slotnick is the Co-Founder and CEO of Poggio Labs, an AI Sales Workspace purpose-built for Account Executives. Poggio is backed by Accel and Spark Capital. Episode Topics: Understanding end-user workflows in GenAI applications. How understanding customer workflows influences team …
Our Guest: Scott Brinker, VP of Platform Ecosystem at HubSpot, shapes Hubspot's platform strategy and leads business programs for its global technology partner ecosystem. He is also an editor at chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology…
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